New Media Executive Resume

Title
New Media Executive

Primary Skills
Social Media, SMO, SEO, SEM, Product Strategy/Development/Management, Internet Marketing, Marketing Manager

Location
US-CA-SF Bay Area (will consider relocating)

Posted
May-07-09

New Media Executive

- Strategic Marketing
- Social Media Solutions
- Product Management
- Product Strategy & Development
- Project Management

Accomplished individual with a history of generating millions in ad revenue, with expert experience in the development and implementation of successful product strategy solutions. Advanced experience in developing proprietary marketing campaigns to drive user acquisition. Superior reputation for designing innovative concepts and cost-effective strategies that increase profitability and motivate team members. Strong executive leadership, communication, analytical and problem solving skills with the ability to implement decisions into future-growth verticals. With additional capabilities in:

? Site and Product Branding
? ROI driven actionable analytics
? Product & Project Lifecycles
? Commerce Infrastructure Management
? Strategic and Tactical Planning
? Web Technology Ecosystems
? Quantitative Analysis
? Industry Research

CAREER ACCOMPLISHMENTS

ADAPIA 2008- Present
Developed a social analytics platform based on ROI driven actionable analytics.Integrated click stream data, A/B testing optimization, history lifecycle, heat map technology and targeting influencers to help optimize and monetize social applications.

VELOX MEDIA 2001 -- Present
Generated over $4 million in ad revenue for sponsor partners in the first 3 years of operation.
Grew acquired web hosting company 500% in first year.

TRIGNOS 2006- 2008
Attracted over $1 Million in new company business, including EBay Motors, IAC, Verizon and GizMoz.
Drove 80k in user acquisition solely organically in the first 2 weeks of Ebay Motors launch.
Reinvented company strategy to include social media development and marketing expertise.

PROFESSIONAL EXPERIENCE

ADAPIA, SF Bay Area, California 2008 -- Present
VP of Product Strategy

Accelerates the path to ROI for companies that need to monetize social media applications and widgets by providing performance-tuned analytics.

Lead product strategy, development, and marketing requirements from concept to ALPHA and BETA release stage.
Expand and manage social analytics development platform and SAAS technologies.
Grow and manage market presence, business and brand development initiatives.
Investigate, research and match competitor strategy.

VELOX MEDIA, Idaho, Hawaii, California 2001 -- Present
Sr. Marketing Strategist

A multi-disciplinary technology, marketing, and social media holdings company specializing in direct and interactive marketing, and social web consulting services.

Advise companies on the best ways to implement and manage social media as a marketing tool to increase revenue.

Develop proprietary interactive marketing software; live-communication technology.
Create, design, develop, and implement media concepts in quickly evolving social market.
Deploy market research and opportunity identification, cultivating niche verticals for clients.
Lead operations and management, and manage distributed development and customer support teams.
Develop custom marketing campaigns for clients, focusing on SMO/SEO/SEM, mobile and social application development.
Develop, train and implement marketing teams to deliver products and services to over 100 niche audiences.
Cultivate marketing partnerships with 40+ sponsorship companies.

TRIGNOS, Fremont, CA 2006 -- 2008
Managing Director, Social Media Strategy and Development

An enterprise technology development and consulting agency, extending to all areas of web technology; infrastructure, software development, consulting and social interactions, with over 100 employees in California and India.

Developed a social media development and marketing cost center and lead social media strategy for Fortune 500 clients.
Created, implemented, and managed online marketing campaign initiatives to drive business development.
Streamlined offshore award winning design partnerships, resulting in increased company revenue.
Cultivated major clients while becoming the central hub for major communications.

OURcountry, Los Angeles, California 2006 -- 2007
COO/CTO

Production facility with fully functional green room and HD-level camera and processing equipment, member of the executive team for a political humor social network and streaming video platform.

Led technology development and selected technology platforms (FMS, On2).
Drove user acquisition to a 1:20 conversion ratio.
Grew service-side video management solutions and social network system development.
Managed infrastructure and front-end performance.
Designed the architectural presence of the custom media delivery system.
Cultivated partnerships and external vendor relationships, and recruited multimedia experts.

TECHNICAL AND OPTIMIZATION SKILLS

AGILE ~ RUP ~ PMBOK ~ SCRUM

HTML/XHTML/XML/CSS
MySQL/MS-SQL

SMO/SEO/SEM
CPA/CPM/PPC
Google Analytics

MicrosoftXP/Vista/MacOSX Leopard,
Linux (OS: RedHat, CentOS)
Linux CP (cPanel, Plesk)

Quickbase/Basecamp
Bugtracker.NET/JIRA

EDUCATION

BOISE STATE UNIVERSITY, Boise, ID 1999 - 2004
Business Management

Certifications
See above


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