Business Analyst Resume

Title
Business Analyst

Primary Skills
Siebel, OBIEE, UML, Sales, Marketing

Location
Canada-ON-Brampton

Posted
Oct-27-09

BACKGROUND

A successful Business Analyst with over 4 years experience in Customer Relationship Management and Business Intelligence
A determined individual, with experience in managing and delivering projects in diverse cultural environments across Europe and North America
Comprehensive knowledge of Software Development Lifecycle (SDLC), having thorough understanding of various phases like Requirements Gathering, Analysis, Design, Development and Testing
Extensive experience in transforming business requirements into functional requirements and designing business models using UML diagrams -- Use Case, Sequence and Activity diagrams
Excellent facilitation skills in conducting walkthroughs, surveys, questionnaires, interviews and brainstorming sessions


SOFTWARE SKILLS

Microsoft Office tools namely Access, Excel, Outlook, PowerPoint, Visio, Project and Word
Siebel CRM -- Marketing, Consumer Goods and Loyalty
Oracle Business Intelligence Enterprise Edition


WORK EXPERIENCE

May 2007 -- Present: Business Analyst and Strategic Sales Consultant - Analytics, Platform Solutions, Tata Consultancy Services, Gurgaon, India

Platform based Analytics Solutions provide customers easy to use, web based, business analytics software-as-a-service across functional areas and industries
Developed business solutions defining KPIs, reports & dashboards
Conducted and participated in workshops to gather requirements from business users
Conducted conference calls with Subject Matter Experts to gather information
Involved in Requirement Scoping and identifying high priority requirements for implementation
Developed Functional and Technical Specification Documents
Own end-to-end response to RFPs and RFIs with responsibility for solution design, estimation, resource planning
Involved in multiple multi-million dollar bids for end-to-end outsourcing


November 2007 -- April 2008: Business Analyst, Nokia Retail Portal, Tata Consultancy Services, Helsinki, Finland

SARM (Sales Assistant Relationship Management) program is one of Nokia's initiatives to increase its market share in the mobile business by motivating sales assistants with incentives and provide training on “how to sell”
Performed gap analysis of loyalty requirements with out-of-the-box functionalities of Siebel CRM product
Created detailed Use Cases, Sequence and Activity Diagrams for application functions
Conducted requirements workshop/Conference Room Pilots
Developed business solution to be implemented with the help of Technical team
Defined testing strategy, end-user training plan and manage user acceptance testing
Identified key business performance and facilitate metrics collection


January 2007 -- October 2007: Business Analyst, Nokia Customer Loyalty Program, Tata Consultancy Services, Helsinki, Finland

My Nokia is the backbone of Nokia's Customer Loyalty Program which aims at improving brand awareness, consumer relationships and retention for Nokia end consumers
Performed gap analysis of requirements with out-of-the-box (OOTB) functionalities of Siebel CRM product
Liaised with various business units running different Marketing Programs to gather requirements and develop the Outbound Communication strategy and guidelines
Created detailed Use Cases, Sequence and Activity Diagrams for application functions
Interacted with technical architects to devise approach to achieve the business objectives
Trained global, area and local end users on functionalities of the application
Co-ordinate & interact with Country deployment Managers, Local advertisement agency, Nokia regional deployment managers and prepare deployment plan
Offshore/Onsite Resource planning and managed team of six associates
Defined testing strategy, end-user training plan and manage user acceptance testing


June 2005 -- December 2006: Business Consultant, Customer Relationship Management Practice, Tata Consultancy Services, Mumbai, India

Developed comprehensive Business Plan for TCS' CRM Practice for FY 2006-07
Launched Lead Generation Campaign with North America Sales team generating 10 leads with a revenue pipeline of 8 mn USD
Involved in pre-sales activities like preparing approach notes, responding to RFPs/RFIs, conducting pre-proposal study, achieving a win ratio of over 60%
Planned and Execution of successful participation at Industry Events
Participated in Analyst Surveys for CRM capabilities resulting in improved ratings
Represented TCS at Oracle Open World 2006 at San Francisco


April 2004 -- June 2004: Management Trainée, L'Oréal India, Mumbai, India

Responsible for marketing research project for L'Oréal Professional Services division in order to increase the market share of Serié Expert range of products
Collected feedback on various aspects of product range and devised a strategy for increasing market share


EDUCATION

June 2003 -- March 2005: M.B.A, Management Development Institute, Gurgaon, India
Specialization Area: Marketing, Information Management and Behavioral Finance

CGPA: 6.97/10

June 1999 -- May 2003: Bachelor of Engineering, Netaji Subhash Institute of Technology, Delhi, India
Specialization Area: Instrumentation and Control

Percentage: 82.3

Certifications
Oracle Certified Siebel 8.0 Sales and Marketing Pre Sales Champion
Oracle Certified Business Intelligence Applications Pre Sales Champion
Oracle Certified Hyperion Performance Management Pre Sales Champion
Cultural Sensitivity Training for North America, United Kingdom, Western Europe and Nordics
Siebel 7.8 Business Analyst Training



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