Resume of Marketing and Visual Communications Professional

Title
Marketing and Visual Communications Professional

Primary Skills
Art department management, Experience in a broad range of media; print, online, display graphics, packaging, promotional

Location
US-FL-Pembroke Pines

Posted
Apr-04-07

Sergio A. Miller
Marketing and Visual Communications Professional
Objective:

To bring creativity, experience and skill to any company ready to tackle their next marketing communications challenge.

Career Highlights:

* Identification of marketing communication shortfalls suggest, create and implement solutions
* Increased direct mail responses three fold
* Communicate creative ideas in verbal and in written form in a manner understandable to non creative co-workers and clients
* Art department management, HR, purchasing, assignment scheduling, budgeting
* Experience in a broad range of media; print, online, display graphics, packaging, promotional
* Created visual design systems, corporate identity, branding
* Ability to meet aggressive deadlines and juggle multiple priorities
* In-dept knowledge of Adobe Creative Suite, Quark, Macromedia Studio including Flash as well as pre-press/off-set printing and online delivery technologies
* Magazine publishing, design, production, ad sales, print management and distribution
* Art department set-up, equipment, software, local area network. Mac "Power User"
* Solutions oriented problem solver
* Experienced graphic design instructor
* Honorably discharged soldier

Professional Experience:
CB Richard Ellis March 07 - Present
Senior Designer
* Freelance assignment - (on a project-by-project basis)
* Design and production of marketing collateral for sales teams
* Illustrate site plans and floor plans
* Help/train team assistants with design and production skills

Social Affairs Magazine - Nov. 2005 - Jan. 2007
Art Director/Designer/Production
*Create and implement organizational framework for a 164 page luxury lifestyle magazine
*Give direction and training to in house design staff
*Set deadlines and lead meetings with editor and staff to update issue's progress and goals
*Create/design page structure, style and all design elements. type, mood, grid
*Photoshoot art direction
*Advise publisher in technical matters pertaining to publication design and printing
*Quality control, pre-press of magazine pages. Submission to printer
*Media Kit creation. Ad specifications, art submission, ad rates
*Press checks

Berimbau Design - May 1992 - Oct. 2005
Art Director/Webmaster
Marketing Communications
*Conducted client meetings to access marketing communication and or design needs and determine best approach
*Created successful direct mail campaigns accomplishing a 3% return
*Project management and deliverables
*Determine efficacy of programs by gathering market data
*Research print advertising vehicles, developed ad campaigns and negotiated ad placements
*Experience with, and understanding of, B2C and B2B markets

Print Design
*Art direction, design and production of marketing collateral including quarterly reports, brochures, ads, trade show graphics, presentations, corporate publications and more
*Experienced Mac and PC user with expertise with In-Design, Quark, Photoshop, Illustrator, Acrobat, Dreamweaver, Fireworks, Flash and several other applications like Carrara, Painter, Bryce, Powerpoint, Excel, Outlook and Word
*Design and production of the California Apartment Association's, Perspective Magazine and published "Homefront" the Colorado Springs Housing and Building Association's award winning publication
*Managing project budgets
*Interfacing with vendors to deliver projects on time
*Experience in of pre-press and printing technology

Web/Interface Design
* Online project management
* Lead overall branding strategy and implementation
* Design various online marketing promotions
* Responsible for conceptualization and design of user interface standards
* Oversee and manage outside development team
* Knowledge of html and CSS. Basic knowledge of Actioscript
* Graphics manipulation and optimization for online delivery
* Flash animation and websites, 3D animation.
* Navigation icon design

Scientific Sports Systems 1990-1991
Graphic Designer
Design and Art Direction for all corporate graphic needs.
* Print advertising design and production.
* Design/produce direct-mail packages, brochures and collateral materials.
* Photo-session art direction.
* Extensive use of desktop design software to produce final plate-ready film for printing.

Aspect Telecommunications 1989-1990
Graphic Designer
* Design and Art Direction for all corporate and marketing collateral materials. Extensive use of electronic design hardware and software on a Apple Macintosh platform. Knowledge of all facets of electronic design, pre-press and printing as well as traditional methods.

Masters Institute 1988-1989
(Part time 15hrs/week)
Production Arts Instructor
Train an average of 20 students on how to:
* Research and develop a design concept
* Thumbnails and comps
* Stat camera operation
* Layout and production
* Camera ready art
* Color separation methods
* Pre-press basics

Spectra Physics 1986-1989
Graphic Designer
As a Designer working in the marketing communications/publishing department my
responsibilities were:
* Designing multi-color brochures, posters, mailers, data sheets, application notes, mail cards, technical manuals, ads.
* Coordinating and designing photo sessions and occasionally taking pictures when in a tight budget.
* Negotiating with printers, color separators, paper merchants, and photographers.
* Creating technical illustrations for manuals, data sheets, etc with pen and ink or using an in-house desktop publishing system.
* Managing art files, bookkeeping, budgeting, planning.
* Slide generation and design for training, seminars, presentations. Systems set up and maintenance.

Priam Inc. 1981 - 1986
Lead Assembler
While going to University for design I worked as an assembler in a hard drive manufacturing plant. I worked as a lead inside a clean room environment responsible for a crew of 10 people. My duties were:
* Assign daily duties to crew and set output goals for the day
* Train new employees on job procedures and safety
* Supervise and ensure work was performed to the highest standards
* Quality control and troubleshooting
* Report to supervisor on crew?s job performance and advise in reviews

US Army 1978 - 1981
Combat Engineer - Draftsman
Served in the US Army at battalion headquarters as a draftsman. Creating signs and visual communication aids for training the troops and reports. Field surveying drawings. Drove an Armored Personnel Carrier while in the field in military exercises. Honorably discharged after active duty.

Education
B.S. Graphic Design - Class of 1986
San Jose State University
CADRE Institute at San Jose State University
Special studies in computer animation.

Miscellaneous
*Fluent in Portuguese, some Spanish
*Effective presentations and public speaking


Certifications
See above


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