Resume of Product / Project Manager of Web and Ecommerce

Title
Product / Project Manager of Web and Ecommerce

Primary Skills
project management, product management, ecommerce, web, internet, web manager

Location
US-TX-Grand Prairie

Posted
Mar-26-08


Professional Experience

Handmark Inc., Southlake, Texas Aug. 2007 -- Present
Product Manager of Ecommerce & Web

* Responsible for the end to end business management of web-based products including online desktop and on-device wireless stores for Handmark, Sprint and other partners.
* Executed the strategic direction for web-based products by analyzing competitors, industry and market segment conditions, creating the requisite business and go-to-market plans, and helping prepare operational plans.
* Worked closely with other product managers, software development engineers, sales and marketing. Both internal and external.
* Provided leadership, vision and direction for Handmark web products.
* Worked within a critical path mindset to define critical and non-critical elements and prioritize these elements based on analysis of market and/or customer needs.
* Developed detailed functional requirements and specifications by analyzing project scope, determining business owner's needs, developing wire frames/mockups and creating use cases.
* Developed detailed product and functional requirements to include feature, function and interface specification.
* Worked closely with Quality Assurance department to determine test cases and plans.
* Development of North American and International products and projects.
* Built consensus among key customers, sales, marketing, business development and engineering for product functionality.
* Identified and resolved issues regarding product functionality throughout the development process.
* Incorporated customer feedback, market trends and competitive analysis into enhancements and product evolution.
* Coordinated with sales and marketing to drive “after launch” product adoption and activities to exceed adoption and revenue growth goals.
* Ability to manage multiple projects -- work prioritization, planning, task delegation and work with peers in a cross-functional setting.
* Strong experience and knowledge about current eCommerce business intelligence tools and applications.
* Experience working directly with wireless carriers and manufacturers - Sprint, Research in Motion (Blackberry), Alltel, Telus, Nokia, Cellular South, Apple.
* Experience working with desktop and mobile billing solutions -- Paypal, Google, Verisign, Bango, OpenBit, QPass, SMS and Premium SMS.

First Horizon Bank, Irving, Texas Apr. 2007 -- Aug. 2007
Enterprise Internet Project / Program Manager

* Researched, developed, recommended, and implemented all site/feature/functional enhancements to maintain and further the Web presence for the First Horizon brand online.
* Developed programs, features, and functionality for the Web sites, as well as supporting marketing programs, products, promotions, testing, and training materials.
* Translated stakeholder requests into efficient and scalable solutions and managed and prioritized concurrent projects.
* Authored product requirements and translated business needs and operational procedures into requirements; authored product/site requirements documentation.
* Managed day-to-day Web operations, including maintenance, implementation of Web site updates, management of content updates, interaction with constituents for Web page/site development
* Accountable for business metrics associated with Internet channel, including traffic and new customers via Internet growth, improvement in content impact measurements, and industry accolades and rankings
* Defined and managed the content strategy, requirements, resources, applications and delivery for the Web site -- identified and developed additional sources of content and functionality to drive site's overall interactivity, effectiveness, and usefulness
* Developed and maintained brand-specific content strategy, contact strategy, and promotional calendar
* Developed new content and functionality partnerships through outsourcing, syndication and partnering opportunities and negotiated contracts and terms for delivery
* Communicated new program releases and apprised stakeholders (field and support staff) of modifications
* Ensured overall Web site quality assurance to include compliance site style standards, including, consistent look and feel pages and site architecture
* Analyzed usability of Web sites and recommended improvements
* Conducted competitive analysis to stay abreast of key market, industry, technology, product, and competitive developments.
* Developed and coordinated primary and secondary market research, including focus groups, surveys, customer interviews, and usability testing
* Worked with internal customers/departments to develop new features or improve existing features

Mapsco, Inc., Addison, Texas Apr. 2001 -- Apr. 2007
Web Services and E-business Manager

* Managed development and maintenance of corporate website, corporate ecommerce site, online mapping system and Intranet.
* Maintenance of Online Store operations, and corporate information on Website.
* Coordination of catalog and fulfillment for Online Store.
* Responsible for 35+% yearly growth of online sales.
* Management and implementation of all Internet and E-mail marketing. Pay per click advertising (Overture / Google), search engine optimization, eBay store and auctions, online data feeds (Froogle / Alibris), affiliate programs and web analytics.
* Programming and development of E-Commerce system.
* Development of requirements for and management of third-party web design and hosting consultants.
* Coordinated, developed and maintained other departments' Web presence requirements
* Maintained and managed Windows 2000/2003 web servers and network security.
* Provided customer technical support for software and online services.
* Planned yearly departmental budgets and expenses.
* Planned and managed all Internet and software projects.
* Attended and planned weekly staff and department meetings.
* Implementation and conversion of website and e-commerce software to new system and hardware.
* Set up strategic partnerships with advertising agencies, hardware and software vendors, hosting partners and other companies along with management of all contacts.
* Skills used: HTML, CSS, XML, PHP, Perl, ASP
* Software used: Photoshop, Acrobat, Project, Flash, Swish, Dreamweaver, Exchange, Visual Studio, MySQL, SQL, IIS, 2000/2003 Server and various security and networking software.
* E-commerce and analytics platforms: Intershop, storefront.net, deepmetrix, omniture and web trends
* Supervised 2 direct reporting employees.

Ascension New Media, Dallas, Texas Aug. 2000 -- Apr. 2001
Internet Development and Network Administration Manager

* Performed design work, programming and project management for Ascension. Involved in the design and implementation of websites, interactive cdroms, multimedia projects and e-commerce sites.
* Set up strategic partnerships with advertising agencies, hardware and software vendors, hosting partners and other companies.
* Experience with Macromedia Dreamweaver , Adobe Photoshop, Macromedia Director, Adobe Illustrator, Adobe Image Ready, Macromedia Flash, Swish, Web Position Gold, Web Trends Statistics Software.
* Experience setting up MySQL databases to interact with Chilisoft ASP, e-commerce software and MIVA e-commerce software.
* Experience reading, editing, writing and implementing Javascript, CGI (Perl) and PHP scripts.
* Experience administering and managing Windows 2000 and Apache/NT/Linux servers (Cobalt RAQ, RedHat, CPanel), Windows workstations, setting up web servers, SMTP email servers, Domain Name Servers network management and hardware skills.
* Experience with search engine optimization and website statistics reporting.
* Managed customer accounts and projects.
* Supervised 4 direct reporting employees.

Digital Future Solutions, Dallas, Texas Jan. 2000 -- Aug. 2000
Project Development and Network Manager

* Performed design work, programming and project management for Digital Future Solutions
* Experience with Microsoft Frontpage, Macromedia Dreamweaver, Adobe Photoshop, Microsoft Image Composer, Internet Explorer, Netscape, Macromedia Fireworks, Webgraphics Optimizer, Paint Shop Pro, Microsoft Publisher, Macromedia Flash, Microsoft Visual Interdev
* Experience writing/using/editing Java applets, javascript, CGI, HTML.
* Experience using various software to set up electronic commerce websites, databases and shopping carts.
* Experience using Apache/NT/Linux servers, Microsoft NT workstations.
* Supervised 5 direct reporting employees

Govt. Records Services, Dallas, Texas Mar. 1997 -- Jan. 2000
Network/System Support Engineer

* Customer/technical support of software including: Windows, NetWare, proprietary cashiering (POS system), indexing, imaging software and Novell.
* Experience with IBM AS400, IBM Pcomm, IBM Visual Info Client, and NetWare Client. And Network configuration of Windows NT systems for connection to AS400 and Novell. Setting up Microsoft Exchange email server and configuring workstations for connection.
* Supported and installed Compaq servers, Compaq desktops, HP Printers, HP Optical Jukeboxes, IBM Optical Jukeboxes, Ethernet hubs and network token rings.
* Use of all this software and also Watcom SQL, Arcserve, ProComm and PCAnywhere.
* Primary customers were Government employees: County Clerk's & County Courts Offices.
* Projects: Installation and configuration of 150 computers with IBM Pcomm and Visual Info Client for connection to AS400. Setting up 3 NT Servers as DHCP and DNS servers for connection to other pc's through tcp/ip Ethernet and token ring.

Microsoft-Volt, Irving, Texas Oct. 1996 - Mar. 1997
Pilot A Customer Support

* Customer and technical phone support of Microsoft products.

NetBlocks, Inc., Dallas, Texas Sept. 1996 - Nov. 1996
Internet Development Executive

* Internet website sales, design and marketing.

Fujitsu Network Sys., Richardson, Texas May 1992 - Sept. 1992
Engineering Intern

* Performed technical specification drawings and literature with use of CADAM system.
* Performed engineering related duties in the telecommunications industry including vendor relations.

Fujitsu Network Sys., Richardson, Texas May 1991 - Sept. 1991
Engineering Intern

* Performed technical specification drawings and literature with use of CADAM system.
* Performed engineering related duties in the telecommunications industry including vendor relations.

Other Experience

Fujitsu Network Sys., Richardson, Texas May 1990 - Sept. 1990
Marketing Intern

* Performed various marketing tasks: customer relations, advertising, and product mailings

Education

Univ. of Texas at Arlington, Arlington, Texas Fall 1997 -- Current
Internet Development/E-business Management

* Courses: Pascal, C+, Economics, Electronic Commerce, Java, Web Design, Internet Marketing, Graphics Design

University of North Texas, Denton, Texas Spring 1994
Engineering Technology

* Courses: Business management, technical writing

Texas A&M Univ., College Station, Texas Fall 1990 - Fall 1994
Engineering Technology

* Courses: Employee management, technical design, electrical systems, mechanics and materials, FORTRAN, computer-aided design, physics.

Training

2004 Communicating with Tact and Skill - Managers and Supervisors
2005 Time Management and Organizational Skills
Success Strategies for Internet and Email Marketing
2006 Practical Skills for Managers and Supervisors
Ethical Hacking and Countermeasures
Introduction to XML
Managing and Maintaining a Windows Server 2003 Environment

Skills

Knowledge and use of the following software: Adobe Photoshop, MySQL, Adobe Acrobat, Macromedia Flash, Swish, Macromedia Dreamweaver, Microsoft FrontPage, Microsoft Office, Excel, Word, Access, Visio, Powerpoint, AutoCad, Exchange, Outlook, Paint Shop Pro, Netscape, Internet Explorer, Arcserve, Watcom SQL, PCAnywhere, and various other software.
Knowledge and use of the following system platforms: Windows 2000/2003 Server, Windows XP, Windows NT, Macintosh, UNIX, Linux Web Servers (Cobalt RAQ, RedHat, CPanel), and Novell.
Knowledge of the following programming languages: XML, ASP, FORTRAN, Pascal, C+, Java, Perl, PHP and HTML.
Knowledge and use of: Internet marketing, e-mail / newsletter marketing, PPC advertising (overture, Google) , SEO, Omniture, e-commerce data feeds (froogle, alibris), eBay auctions and stores.
Excellent knowledge of hardware installation and troubleshooting including: hard drives, mother boards, CD-ROM drives, sound cards, modems, printers, networking, servers, tape drives and various other hardware devices.
Over 15 years experience using the Internet.

References

Available at your request.

Certifications
See above


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