A highly motivated advertising and marketing professional with 25 years of experience.
National-Louis University, Chicago, IL • MS in Written Communication, 2004 Published Thesis: Pioneers in Education: National-Louis University's First 100 years Valparaiso University, Valparaiso, IN • BS in Fine Arts, 1985 Semester Abroad Program, Cambridge, England • Fall 1984
Experience Senior Creative Director, 2005-2011 • Graphic Design Manager, 1999-2004 • Adjunct Faculty, 2005-2011 National-Louis University, 1999-2011 • 122 S. Michigan Ave., Chicago, IL Provided creative direction for NLU advertising campaigns and marketing initiatives including entire Get It At NLU and NLU I Got It Here advertising campaigns. Media included TV, radio, print, web, outdoor. Managed the marketing and communications budget. Liaison to media buying agency. Built pages for NLU's major marketing projects. Responsible for hiring, supervision and creative direction for in-house creative and production staff including projects for print, NLU website, online advertising, outdoor, university publications, and all university internal clients. Supervisor to Director of Marketing and departments including response center and distribution center. Directed all of marketing department's outside vendor relations including media, media buyers, printers, photographers and TV/video production companies. Liaison to enrollment management to provided strategic marketing strategies for enrolling students. Liaison to OIT for purchasing, upgrading and maintaining entire marketing dept. Macintosh hardware, software and server/storage/backup space. Provided creative direction, printing, and media buying services for all university internal clients including alumni relations, university colleges, PACE, student services, enrollment, student finance, facilities and more. Implemented and enforced university graphics, writing (AP style) and creative standards.
Production Manager, Ambrosi & Associates, 1997-1999 • 1100 W. Washington Blvd., Chicago, IL Managed production staff of 10 electronic artists, developed and implemented technical guidelines, maintained excellence and integrity of color, liaison to clients and separators for technical issues, established naming convention for pages and images, established internal and external resources, prioritized daily workflow, troubleshoot software and hardware problems, managed file server, assessed equipment and software needs.
Production Manager, Sportmart, Inc., 1989-1998 • 1400 S. Wolf Road, Wheeling, IL Scheduled and purchased print advertising, managed target market direct mail campaigns with 3,000,000 Frequent Buyer Program data base, press and bindery approvals, produced special projects from concept to print, purchased printing and supervised outside sources. Received TRAILBLAZER and RAVING FAN awards.
National Newspaper Advertising Coordinator, Silk Plants, Etc., 1987-1989 • 1755 Butterfield Road, Libertyville, IL Managed 52 newspaper contracts, production, placement and payment of weekly ads, researched print media for stores to obtain the most effective advertising, financial projections for advertising budgets, produced monthly newsletter, newspaper ads and promotional materials.
Advertising Assistant, Morrie Mages Sports, 1986-1987 • 620 N. LaSalle Street, Chicago, IL Created layouts and copy for all print media, coordinated advertising and promotion strategies with purchasing staff.
Applications Macintosh OSX Snow Leopard, Adobe CS5, QuarkXPress 8, Microsoft Office 2008
Affiliations Vice President, Board of Directors, Lakeside Patio Homes • Fountain Hills, Arizona • 2012 Member and two-time award winner, UCDA (University & College Designers Association) • 2000-2011