Internet Marketing Consultant Resume

Title
Internet Marketing Consultant

Primary Skills
Internet Marketing, Search Engine Optimization

Location
US-FL-Orlando

Posted
Feb-04-09

Objective
To utilize my 13 years of experience developing Web sites along with 8 years of implementing online marketing strategies to enhance a corporation's ability to provide high-quality and effective search engine marketing solutions for themselves and their clients.

Work Experience
Deep understanding of process and how to properly utilize the following concepts to achieve search engine marketing objectives:
• Overall search engine marketing strategy
• Viral marketing ideas and thinking outside the box to achieve results
• Utilization of social networks, blogs, forums and other forms of social media
• Design and usability to improve conversion rates
• Analytic packages to help understand end-user patterns to improve Web site/search engine rank performance
• Optimization of HTML code and other code for search engine optimization
• Optimization of Web site images to improve search engine placement

540 Interactive, Inc. 2000-present
Search Engine Marketing and Design Consultant

UDM4.com
• Increased Web site traffic from 24,000 visits monthly to 94,000 in a one year span.
• 13% opt-in rate for newsletter.
• Achieved nearly 300% growth through search engine optimization, linking strategy, improved usability and feature enhancements on the Web site.
• Monthly analysis of Web site analytics resulting in improvements to usability and increase in page views from 350,000 to 950,000 per month.

Sutlers.com
• Increased products sales 385% in a one year span.
• Optimized layout and end-user experience to increase conversions.
• Optimized product pages to increase search engine placement for products.
• Implemented Pay Per Click strategies and other cost effective strategies to drive traffic and ultimately an increase in sales.

Runningexpo.com
• Converted 2.6% of all visitors to the Web site into buyers.
• Achieved 3700 new customers the first year of the Web site with $260,000 in sales.
• Utilized a combination of search engine optimization, free product feeds and paid feeds keeping average marketing costs under 4% of revenue.
• Steadily increased sales from natural search engine results vs paid clicks which lower marketing costs.

More examples are available upon request.

Paul Joachim Web Services, 1996-2000
Lucent Technologies
• Integral part in developing the branding and Web site for K56flex modem technology
• Developed and illustrated the K56flex mascot, the Surf BernardTM. Lucent used the mascot to brand and promote the hottest modem technology of the time

The Nashville Network
• 3D animation for the Nashville Network's most successful fishing show, One More Cast, with viewership of over 1 million per week

Lee Memorial Healthcare System
• Produced and project managed 508 compliant redesign for Lee Memorial's Healthcare
Web site
• Integrated legacy systems with ASP/SQL database
• Helped consolidate content from over 20 different departments
• Developed easy-to-use and find architecture to access vast information database

Commonwealth Benefit Plan
• Custom built an affiliate program before affiliate programs were available on the web
• Developed a system which gathered over 240,000 opt-ins
• Real-time charts and graphs of the affiliate program data for strategic planning

Valencia Community College
• Produced award winning sites for Valencia Community College, including, valenciacc.edu/culinary
• Worked as mediator to enhance communication between IT department and marketing department in order to achieve their web site objectives

Virtual Gaming Technologies
• Created hundreds of online banners over a span of 2 years, in 5 different languages to promote their online casino
• Developed interactive Flash game to help stimulate interest in their services

DigiQuest Multimedia
• Animation and illustration for most successful encyclopedia CD-ROM, GAIA, of it's time

Brenmar Advertising 1995-1996
Graphic Designer
• Developed deadline oriented promotional print collateral
• Illustration, layout design and typography
• Proof reading and editing copy
• Implementation of the client's goals via promotional material to stimulate interest in their product and improve sales

Education
BFA, Florida State University, 1994

Recognition
Webby Awards for youngmoney,com, mindyourfinances.com
WebAward for banner design, Silver

Certifications
See above


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