Senior Product Manager Resume

Title
Senior Product Manager

Primary Skills
Product Management, Marketing

Location
US-MA-Billerica

Posted
Oct-24-08





SENIOR PRODUCT MANAGER /MARKETING MANAGER

Product Manager, Marketing Professional with over 14 years experience in defense, security,
E-commerce and enterprise software technologies.

HIGHLIGHTS

? Product Management: Defined global strategy and offerings for biometrics, international security, E-commerce, enterprise and wireless telecommunications markets. Defined and launched over 20 different products in a variety of global markets and technologies.

? Marketing: Led multimillion-dollar marketing programs and team encompassing tradeshows,
advertising, public relations, webinars, lead generation and direct mail campaigns. Wrote high-impact marketing and product promotional materials. Wrote and managed web content, messaging, branding and news. Articulate and poised spokesperson, skilled in media relations

? Strategic Planning: Reinvented IDEA Associates, Davox and Lernout & Hauspie companies, positioned Lernout & Hauspie for sale and saved 50% of worker jobs. Assisted in acquisition of over 40 companies. Developed three year business plan to drive growth of L-1 Identity Solutions to become leading multi-biometric supplier.


PROFESSIONAL EXPERIENCE

L1 Identity Solutions Billerica, MA
Director of Product Management and Marketing (2006 -- 2008)
Defined and implemented an Agile Product Management process. Researched and defined new products, roadmaps, pricing, packaging and all marketing materials for a global Biometrics and Federal Security company.
· Developed three-year business plan and product strategy to increase revenues by 25% in 2007.
· Managed all marketing programs including lead generation, sales tools, events, messaging, collateral and web content development.
· Defined, launched, and marketed new products and global markets including border control, Real ID Regulations and Airport Security resulting in $15 million in incremental revenues.


EMC Corporation Hopkinton, MA
Director of Offer Marketing (2005 -- 2006)
Built a team of product and marketing managers to define, develop and launch new service offerings resulting in $30 million in incremental revenues for EMC.
· Developed strategic and tactical plan for review of potential new services and implemented process, service roadmap definition, forecast and go to market plans.
· Revised existing security service offering, repackaged, re-priced, and re-launched resulting in $10 million in incremental revenues.
· Wrote all marketing materials, web content, collateral, sales training and sales support tools.


Art Technology Group (ATG) Cambridge, MA
Senior Product Marketing Manager (2004 -- 2004)
Researched defined and marketed web analytics products and E-commerce offerings to expand product portfolio, market penetration and sales pipeline.
· Produced and delivered global sales training for E-service and online support solutions.
· Defined, marketed and trained sales in selling E-service solutions into call center markets.
· Managed engineering team to create and deliver in-depth product demonstrations for E-service, customer service and online analytics products to expand market penetration and focus.


Amacis, LTD Boston, MA
Vice President of Product Management & Marketing (2002 -- 2003)
Established strategic direction, company positioning, pricing, and packaging, launch of new products and the creation of all related sales and marketing materials.
· Managed all public relations activities, wrote all press releases and created email distribution system, to minimize costs associated with wire services.
· Defined product features, functions, roadmaps, schedules, positioning, target customer and conducted a global product launch and public relations campaign.
· Developed lead generation programs, marketing and sales materials to increase leads.


Lernout & Hauspie, Inc. Burlington, MA
Senior Director Product Management & Marketing (1998 -- 2002)
Managed all product management development in speech recognition software for a variety of markets. Managed $6 million marketing budget, staff and directed all product marking, public relations and marketing programs, including tradeshows, advertising and lead generation activities.
· Originated a three-year business plan for $100 million business unit resulting in 25% growth.
· Identified priorities, programs, budgets and materials critical for restructuring operations to reduce costs, boost profits and position the company for sale.
· Devised roadmaps for telecommunications, intelligent content management and desktop applications for both business and consumer markets, totaling $50 million in revenues.


Davox Corporation Westford, MA
Senior Product Manager (1996 -- 1998)
Spearheaded development and marketing of computer telephony integration (CTI) database and CRM products for inbound, outbound and blended call centers, online support and help desk.
· Reduced customer satisfaction issues and increased revenues by 15%.
· Led corporate restructuring from telephony hardware vendor to turnkey solutions provider.
· Assured the integration of CTI products with leading telecommunications vendors.
· Trained sales engineers and technical support personnel on proper installation configurations.
· Designed sales training materials; wrote all marketing, white papers and media releases.


IDEA Associates Bedford, MA
Senior Product Manager (1994 -- 1996)
Defined, developed and marketed PC Communications products worldwide. Managed a cross-functional team of product managers, quality assurance, sales, engineering, documentation and marketing managers.
· Launched on time and within budget more than 13 products in the global marketplace.
· Increased global sales through field training of resellers, VARs and direct sales teams.
· Facilitated the company's transition from a hardware vendor to a leading internet software supplier by crafting a strategic plan, budgets and aligning products for restructuring the division.


EDUCATION
Masters Degree in Management
Cambridge College Cambridge, Massachusetts

Certifications
See above


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