Resume of E-Commerce Strategist

Title
E-Commerce Strategist

Primary Skills
Website branding-design-navigation, global PMO, business requirement analysis, international business, online branding

Location
US-TX-Austin

Posted
Nov-26-07


Experience
Lehrmach
E-Commerce Strategist Nov 2005 - Present
- business strategist for website branding, ethnic branding, site globalization, site personalization
- implemented business requirements into executable technology solutions via MSF and REDI methodology
- formulated website clickstream metrics for site branding, customer adoption, revenue conversion
- global information architect for visual interface design, creative media, brand asset management
- created information architecture, web page schematics, graphical assets, lifestyle imageries
- researched technology media for traditional, Internet, wireless delivery of localized marcom
- event management speaker for international business, brand management, globalization conferences
- white-paper publications on global brand management, global PMO, business process automation
- productivity suite : Microsoft Office, Photoshop, Illustrator, Dreamweaver, Pagemaker, FLASH, PDF


Dell
E-Business Manager Sep 2000 -- Nov 2005
- enterprise manager for international marketing, online services, global brand management
- managed Dell.com & Support.Dell.com website globalization for 40 languages / 60 regions
- designed online branding, ethnic branding, lifestyle imagery, site personalization featuresets
- established virtual global program management office across Americas/EMEA/Asia-Pacific segments
- global information architect for visual interface design, creative media, brand asset management
- conducted quarterly executive business review on project cost-benefit and best practices analysis
- managed enterprise relations, project portfolio ROI, brand penetration, site adoption/conversion
- event management speaker for international business, brand management, globalization conferences
- supervised creative agencies, focus groups, site usability studies, project deliverables
- productivity suite : Microsoft Office, Photoshop, Dreamweaver, Visio, Oracle, MSF


University of Texas at Austin
Adjunct Faculty ( contract ) Aug 1997 -- Dec 1999
- developed Internet Technology curriculum for multimedia training/certification program
- instructed courses on localized marcom, website, graphic, and globalization design


IBM
Enterprise Solutions Architect ( contract ) Aug 1997 - Dec 1998
- architect globalization process management with Oracle 8, Oracle Web Server, Oracle Cartridges
- conducted executive business review on project cost-benefit/best practices analysis
- solution liaison between business and technical teams on project executables


Applied Research Laboratories
Technology Research Associate Oct 1995 - Nov 1996
- researched information technology platforms for online enriched media content delivery
- conducted executive and military review on project cost/benefit analysis and executables
- international business liaison for US DoD / NATO / Japan defense agencies


Nortel
International Business Associate Aug 1992 - Sep 1994
- researched East Asia telecom market segments, designed localized marcom campaigns
- conducted executive visits and business review on project executables
- implemented Oracle 6 RDMS Meridian/Corwan global software repository



Education
University of Texas at Austin
- Bachelor of Business Administration, Summer 1992
- International Business, Management Information Systems



Technology
Productivity : Microsoft Office, Visio, Project, PDF, Pagemaker
Methodology: REDI Model, Microsoft Solution Framework
Multimedia : Photoshop, Illustrator, Dreamweaver, FLASH, Quicktime
Web : Apache, Oracle Web Server, Microsoft IIS, Javascript
Operating System : MS-Windows XP, MS-Windows Server 2003, Apple OS X

Certifications
See above


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