Embedded MicroElectronics Systems Architect Resume

Title
Embedded MicroElectronics Systems Architect

Primary Skills
SOC/FPGA/Products range from single-chip UWB CMOS to 802.11, Bluetooth, mobile phones, CMOS controller, wireless com.

Location
US-CA-The Bay Area (will consider relocating)

Posted
Mar-29-09

Embedded MicroElectronics Systems Architect / SOC Engineer / Wireless Connectivity Systems Architect/ Pre-sales Engineering & Technical Marketing

Professional Background

Lead/directed product development and hands-on expertise from concept to design to tape-out using cutting edge semiconductor technologies such as 65nm CMOS processes, with focus on LOW POWER and HIGH PERFORMANCE system architecture using Unlicensed Wireless Communications Design.
Well versed in different development/production phases including silicon design and layout, board level prototyping with FPGA (from Spartan to Xilinx latest Virtex-5 and Altera Stratix devices), lab testing/debug and production testing and characterization, foundry relationship with TSMC, UMC, Fujitsu and others. Product spectrum ranges from single-chip UWB CMOS devices to 802.11, Bluetooth handheld devices, mobile phones, CMOS pixel sensor controller, and other wireless communication devices. Experienced in many aspects of digital ASIC, FPGA design with VHDL, Verilog, System Verilog, System C, and other Advanced Digital and Hardware Design Techniques.
Wireless and mobile product and concept innovations. Dynamic technical professional with 11+ years of experience in wireless embedded DSP systems architecture and connectivity as an R&D technologist consultant and systems designs engineer.
Demonstrated record for championing new initiatives relating to end-to-end product/solution architecture, proven expertise in wireless technologies IC and related DSP companionships and related development of portable mobile infotainment and mobile phone products/handheld devices.
Wireless standardization initiatives for multiple interfaces and protocols:
Qualcomm IS95A/ IS95B CDMA air interface
iVAST MPEG4 interactive television
Command Audio DAB/Eureka 147 digital audio broadcasting
Philips CE Bluetooth A2DP wireless stereo
Sigmatel Bluetooth Automotive wireless stereo
Philips Electronics UWB/RFID/WiFi (Connected Planet)
Comprehensive background and Extensive international experience in engineering team management, Design houses coordination and mobile architecture platforms, multi-carrier communications, smart sensor networks, self-powering devices, wearable wireless electronics.
Strategic planner able to drive corporate technical direction and initiatives. Proactive leader with a superior work ethic and ability to think outside-the-box.

Professional Experience

Freescale Semiconductors Inc., Austin, TX 2006 to Present
Senior Systems Architect, Wireless Multimedia Systems Group (Contract)

• MXC ARM11 Platform Power Management and DVFS: Dynamic Voltage and Frequency scaling. Processor load monitoring. DSP HW based control of minimum Voltage and Frequency supply.
• Platform Security Control: Crypto Accelerator, Electronically blown fuzebox, High-Assurance Boot (HAB), DSP based Trusted Execution Environment(TEE), Encrypted RAM storage, Run Time OS/ SW integrity checker (RTIC). Platform-Independent Security Architecture (PISA). Intel Trusted Platform, ST Nomadic, and TI M-shield TEE Platform.
• Present capabilities of products in the area of Embedded System and perform demonstrations of feasibility studies and proofs of concept in customer meetings and seminars both locally and in other parts of AP such as Korea, Singapore, India, and Australia.
• Lead architect and Team leader for the AV Multimedia/ Connectivity/ and Security layers of the Pioneering CPA (Cellular Platform Access), developed unique DSP architecture concepts based on soft and hard IP.
• Contribute to technical proposals and Product Planning to provide input to influence the generation of new products in DSP and SoC area.
• Contribute to technology training of Product FAEs, System FAEs, Design Specialist FAEs and FSEs.
• SOC / MXC next generation architecture.

Sigmatel, Inc., Austin, TX 2005 to 2006
Senior Systems Architect, Strategic Wireless Applications (Contract)

Responsibilities involve wireless technology IC(s) and upper protocol stack IP integration, design and architecture, research and analysis contributing to market intelligence and demographic. Bluetooth Software designs and architecture specialist, Wireless software-Embedded design and integration.
• Generate market development plans to penetrate wireless portable market segments, and develop winning business proposals
• Interface with key customers, and foundry to uncover and maintain a strong understanding of market and technology trends, customer requirements, and system architectures to define and integrate products and IP that can result in comprehensive system solutions.
• Determine feasibility of integrating new wireless technologies and applications into Sigmatel Portable System on Chip and RISC32 DSP based.
• Identify system and software requirements for extending or modify the currently proposed solution, any add-on components, and future-generation device requirements.
• Provide technical Strategic applications software roadmap, strategic systems architecture describing the proposed integration or system addition, scope of work, code reuse possibilities, and risks.
• Lead and Perform prototyping, integration, and porting of upper-Stack layers device / applications. i.e. Bluetooth AV, 2.0 EDR, UMTS, 3GPP, XM Radio, GPS and UWB.
• Lead the Integration of Infineon Bluetooth Baseband into Sigmatel ARM9 core SOC.
• Play the interface role between internal Sigmatel teams, third party OEM and ODM design-houses and customers for such opportunities. Contribute to business evaluation, feasibility, specification, implementation, and qualification of WLAN/Bluetooth customer designs.
• Responsible for the opportunity assessment, and design-in support of Bluetooth products targeted, for the APAC and EMEA markets. Working directly with the Business Development team to support market opportunities for various applications suited for the Sigmatel WLAN/Bluetooth/GPS offering in conjunction with partners and design houses.
• Work with other marketing colleague and develop sales tools, collateral, such as value proposition presentations and brochures, as well as attending trade shows, and business conferences.

Royal Philips Electronics, Hong Kong, SAR 2002 to 2005
Senior Function Manager Connectivity, Multimedia and Mobile Connectivity

Develop and execute strategies to grow the PCE personal infotainment business line. Identify and capitalize on new business opportunities. Responsible for analysis of wireless technologies, technical vision, market strategies proposals, and implementation of new concept.
• Conceived and founded a wireless audio HDD jukebox player that is the world's first full-duplex stereo sound device using Bluetooth.
• Manage the entire Bluetooth, WiFi, and UPnP standardization wireless applications process; coordinate with ALPS Electronics, and Alphamosaic. Define wireless connectivity system architecture and solutions.
• Spearheaded wireless development, product portfolio mix, pre-development logistics and budgeting, and product launch initiatives. Execute new product proposal/development efforts that include up to 60 staff representing six nationalities in multiple locations.
• Prototype and conceptualize innovative mobile solutions for consumers. Early detection of new technology trends and innovative applications.
• Acquire and forge profitable relationships with clients and partners. Coordinate staffing in support of technical engagements.
• Define and maintain wireless connectivity architecture and standard design processes. Translate product strategies into production plans.
• Target markets include personal area network, solid- state audio and hard disk based media players, wearable, wireless home, wireless video, and TV on-the-go technologies.
• Coordinate product funding, proposal design, market analysis, work-flow, system specifications/build, and proof of concept, prototyping, and launch.

Command Audio Corporation, Redwood City, CA 2001 to 2002
Principal Systems Architect Engineer (Contract)

Led digital audio-on-demand R&D initiatives and orchestrated related logistics between manufacturers, radio service providers, and multiplexer providers in Switzerland, Germany, and the UK.
• Execute trade studies and technical decisions on CDMA-based satellite systems including simulations and analyses. Provide briefings on satellite broadcast technology to internal staff, customers, and partners. Manage up to 19 technical staff.
• Investigate the integration of DAB/DVB into mobile platforms including billing modules.
• Analyze the feasibility of using telematics on proprietary audio-on-demand systems for car navigation.
• Lead the design of ISO MPEG4 AAC streaming and UI infrastructures
• Provide technical direction and consulting assistance for entry into the $1 00B CE business resulting in IP licensing to XM radio

DivaTV Technologies, Inc., Redwood City, CA 2000 to 2001
Principal Systems Engineer Architect (Contract)

Co-defined strategies for integration video-on-demand services Set-Top-Box
• Deployed video-on-demand solutions, and built systems to use multicast and RTP for data streaming.
• Define architecture for integration with third party applications.
• Develop access/encryption systems using "Macrovision", cable set-top applications and features, VOD/SVOD systems, interactive EPG technology, and cable TV to HDTV architecture.

IVAST Inc., Santa Clara, CA 1999 to 2000
Senior Systems Engineer Consultant, Team Leader

Conceived systems and developed various audio platforms. Serve as architect consultant and technical advisor for media product development and delivery.
• Participate in the build-out of the First fully compliant MPEG4 interactive TV STB.
• Implemented and demonstrated the MPEG4 prototype Audio delivery platform including the media client.
• Lead development and integration of MPEG4 AAC encoder and decoder for client-server architecture.

Qualcomm Inc., San Diego, CA 1997 to 1999
Principal Systems Architect, Advanced Technologies Division

Serve as system architect and algorithm designer for 2G/3G CDMA wireless telecom chipsets, systems-on-silicon, application software and DSP firmware.
• Managed the entire development process of the PDQ800 Smart-Phone, planned and developed schedule and technical specification; supervised a team of 15 engineers; coordinated with Sprint PCS and Palm Inc. CDMA IS-95, A,B Expert certification
• Author test plans for major air carriers and service providers. coordinated efforts and features requirements among the design houses. Lead requirements analysis and specifications design, and defined architecture. Conceive and implemented system test, validation, and integration plans.
• Create and deployed base-band and RF hardware, fundamental control firmware, system controls, operational systems, external networks, interfaces, and software code optimization-procedures.
• Participate in industry standards setting and establishing future Mobile features strategies. Analyzed and validated product/features concepts. Co-Build long-term strategic relationship with domestic wireless communication companies and broadcasting centers, and cable TVs.

USC Media Lab, Los Angeles, CA 1997 to 1997
Systems Architect Engineer, Team Lead

Manage two five-member teams engaged in concurrent wireless tele-presence and videoconferencing projects.
• Establish specifications for an object-oriented wireless network management system. Design a related graphic user interface.
• Enforce system compliance with industry and technology standards.
• Research the global wireless technologies including GSM, TDMA, CDMA, radio link protocol, cellular network, data communications, and GEO-Location topologies.

Canal + Technologies, Los Angeles, CA 1993 to 1997
Systems Architect Engineer, Interactive Technologies

Designed and developed real-time embedded video-on-demand and interactive TV systems. Supervise five engineers
• Systems, ASIC and HW/S W/FW Architect for DVB base stations and client platform.
• Design algorithms, methods, components, and system architectures from specifications, analysis, simulation, and modeling. Partition HW, FW, and processor functionality.
• Market and standard specifications to systems architecture; and writing extensive documentation.

Education

University of Southern California, Los Angeles, CA 2000
Doctorate, EE (PhD. Candidate)
Wireless power charging for Handheld Devices and wireless Power-On-The-Go.

University of Southern California, Los Angeles, CA 1998
Masters of Sciences. EE
Wireless Embedded Multimedia and Creative Technologies Specialist

University of University of Hassan II, Casablanca, Morocco 1993
Bachelor of Science, Applied Mathematics

Technical Skills

• RTOS: Linux, ThreadX, Nucleus, C-Executive and WinCE
• FPGA. Design and Simulation and verification -- VHDL, VERILOG
• Networking: Personal Area Networks (802.11x WiFi, 802.15.1 Bluetooth, 802.15.3 UWB, ZigBee 802.15.4) • Satellite: DAB; DVB-T; ISBD-T; DVB-H; DVB-MPH.
• Mobility Control Protocols: CDMA, UMTS, GSM/GPRS, 3GPP, Release 99, release 5
• Platform Power Management and DVFS: Dynamic Voltage and Frequency scaling. Processor load monitoring. HW based control of minimum Voltage and Frequency supply.
• ARM core Based Platforms: Freescale, TI, Philips, Motorola, Qualcomm, ST Micro, Alphamosaic, Portal-Player, Intel, Alps, Murata,
• Platform Security Control: Crypto Accelerator, Electronically blown fuzebox, High-Assurance Boot (HAB), Trusted Execution Environment(TEE), Encrypted RAM storage, Run Time OS/ SW integrity checker (RTIC). Platform Independent Security Architecture (PISA). Intel Trusted Platform, ST Nomadic, and TI M-shield TEE Platform.

Affiliations, Honors and Languages

• The London, Royal Society of Art and Sciences, Fellow 2005.
• IEEE Technical Committees on Computer Architecture, Embedded Computer Systems, Wireless Systems. 2003. • MPEG 4 ISO Committee. 1999.
• University of Southern California Outstanding Academic Achievement Award, 1997-98
• Twice Silver-Medalist of the Olympiads of Mathematics, 1-91, 1-92.
• French (Native)
• English (Fluent)
• Arabic (Fluent)

Certifications
See above


You must be logged in and have a current resume access subscription. Login or Register »

Resumes in The Bay Area, CA | Resumes in California

View other Embedded MicroElectronics Systems Architect resumes, Programmer / Developer resumes