Resume of Interactive Art Director

Title
Interactive Art Director

Primary Skills
User-Centered Interactive Design and Strategy | Visionary | Leader | Problem Solver

Location
Canada-ON-Toronto

Posted
Apr-03-07

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Relevant Experience and Accomplishments

Web/Interactive Art Direction, Design and Strategy

• Lead the design and helped determine strategy for all internal and customer-facing web sites and marketing materials including landing pages, promotions, contests, E-Newsletters, Email marketing templates and CMT from concept to execution.

• Collaborated with and provided art direction to development team of 2 to 5.

• Collaborated with and presented strategy and design solutions to business stakeholders.

• Won company 'Gold Cap' award for design and strategy of E-commerce site, featuring a 'one-click' shopping experience. Exceeded business objectives and improved bottom-line results.

• Responsible for online branding and maintaining consistent corporate identity throughout all initiatives.

• Campaigned for Web Solutions team to incorporate Usability best practices when setting out to create customer-facing sites/applications.

• After completing HFI Human Factors training, delivered presentation on 'Usability' for the Web Solutions team.

• Applied user-centered design methods to create ground-breaking online web application; presented design proposals to Executive Committee.

• Developed strategy for web content migration of sister site into company umbrella site.

• Re-branded customer-facing web properties.

• Co-lead SharePoint intranet content strategy, created initial wireframes and use-case.

E-Business Consultation and Web Analysis

• Lead company-wide 'Email Optimization Project': Customer-facing email from every aspect of the business required a face-lift; in charge of creation of elaborate email rating system to set prioritization of email edits including revisiting tone of message, rewriting copy, incorporating email best practices in compliance with privacy laws, modifying look and feel and re-branding.

• Developed and implemented 'Email Marketing Campaign Best Practices Check-lists' to support email optimization project initiative. Check-lists were developed to help ensure all company customer-facing email complied with industry-standard best practices and laws.

• Developed an 'Email Marketing Campaign Process' flow-chart for marketing team.

• Co-lead company wide launch of Coremetrics web analytics tool.

• Created first Coremetrics reports to measure user activity for cch.ca.

• Collaborated with Marketing Director and internal stakeholders to establish key performance indicators used for measurement and evaluation of e-Business.

• Provided analysis and reporting on website statistics and made actionable recommendations to refine site design & enhance user experience.

• Assisted with initial tagging of product database; coordinated onsite/online training for E-Marketing/Web Team(s); liaised with Coremetrics Account Mgr. and training staff.
Employment History

2004-2006
Senior Web/Interactive Designer and E-Business Solutions Consultant
CCH Canadian Ltd., Toronto, ON

• Lead designer for ground-breaking online web application 'CCH Online'. Followed functional specs and business requirements depending on project size and scope.

• Developed and implemented email marketing campaign best practices and internal email campaign process.

• Project lead for 'Email Optimization Project'.

• Project co-lead for SharePoint intranet content strategy.

• Project co-lead for Coremetrics web analytical tool company-wide launch: Created initial reports, KPI's and conducted in depth gap analysis.

2002-2004
Lead Web/Interactive Designer
CCH Canadian Ltd., Toronto, ON

Lead the design and determined strategy for B2B and B2C company web sites including cch.ca, CCH Training Centre, Author's Portal, corporate intranet site, all online marketing materials including promotions, landing pages, contests, E-newsletters and Email campaigns, in both English and French.

1999-2001

• Lead Web Designer: Designed first two versions of company's web site. Developed use-cases and strategy with E-Business team, Equity Retirement Rewards Ltd., Toronto, ON

• Flash Designer: Designed Flash header using logo, LittleHawk E-Communications Inc., Toronto, ON

• Web Designer: NetPotential Communications Inc., Toronto, ON

1997-1999
Artistic Coordinator
Walt Disney Animation Canada, Toronto, ON

Animation Films: Hercules II, Peter Pan in The Return to Never Land

• Assisted Art Director in creation of digital colour ways for background concepts and keys. Researched and gathered reference materials in aid of story development.

• Coordinated and scheduled weekly design approval meetings for Art Depts including Layout, Character Design, Background, Animation, Props and C.G.

• Developed 'ground-breaking' method of producing model sheets for production.


Software Skills

Proficient: Adobe: Photoshop | Image Ready | Illustrator | Acrobat | Flash | Dreamweaver | Premiere

MS: Word | Visio | Powerpoint | Sharepoint | Excel | Outlook

Familiar: HTML | DHTML | CSS | XML


Education and Training

Human Factors Int'l, Toronto, ON
The Science & Art of Effective Web & Application Design

CIMDI, Toronto, ON
Advanced Adobe Photoshop

St. Lawrence College, Kingston, ON
Graphic Design

Certifications
See above


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