Resume of Online Marketing Director

Title
Online Marketing Director

Primary Skills
Designing, implementing, and maintaining bold, comprehensive, and innovative marketing campaigns

Location
US-NY-New York

Posted
May-25-07


OBJECTIVE

* To offer an impressive record of designing, implementing, and maintaining bold, comprehensive, and innovative marketing campaigns that leverage the full power of the Internet and intelligent marketing tools
* To contribute to an entrepreneurial environment with a commitment to growth and productivity, one poised to capitalize on the full spectrum of education and experience I bring to such a position

CAREER PROFILE

* Impressive record of creating and leading high-impact, multimedia marketing campaigns that consistently exceed aggressive promotional goals
* Experience initiating direct marketing programs and leading cross-functional teams to meet departmental and organizational sales, profit and ROI goals
* Expert in forging client relationships and leading new ventures with national and international markets through polished communicative and negotiation abilities

EXECUTIVE LEADERSHIP EXPERIENCE

Bluestem Design
President & Founder
1999-Present
New York, NY

Conceptualized and launched a next generation media company specializing in full-service, web-based design and promotional campaigns; maintained full responsibility for strategic planning, business development, client relations, marketing, and P&L; currently, negotiating the company's acquisition to a multinational advertising holding company

* Transitioned concept to new venture, managing all strategic and operational functions, sustaining over 200% yearly growth through innovative product design, successful human capital management and excellent customer service
* Led development and execution of promotional strategies that drove business growth from the ground floor to over $1.4 million
* Provided tactical market advice to clients, positioning the company as a quality, "full-service" provider of web-based promotional tools, boasting a 98% client retention rate
* Negotiated and structured five major strategic partnerships with technology companies in order to serve clients with increasingly complex projects and marketing objectives

CAMPAIGN ADMINISTRATION EXPERIENCE

BrickImaging, Inc.
Vice President, Marketing
2005-2007
New York, NY

Pioneered a marketing department infrastructure, including promotional policies/procedures and a team of talented marketing and communications professionals; directed long-term business planning management, global marketing initiatives, client development, networking, and relationship management functions

* Led a long-term marketing campaign begun at the company's initial growth phase which increased lead generation by 180% and yearly revenue by 250% in its first year
* Delivered 62% marketing campaign ROI by employing a mix of appropriate web-based and traditional media
* Secured over $740,000 in new business for the start-up in the first six months of operation through innovate media creation and deployment as well as an ongoing commitment to web analytics and ROI analysis

PROJECT MANAGEMENT EXPERIENCE

Streamline Interactive Communications
Project Manager
2003-2005
Boulder, CO

Excelled in internet/new media marketing; maintained responsibility for project management involving the firm's marketing clientele, creating and deploying aggressive marketing campaigns

* Created and maintained unique advertising campaigns which proved vital in poising the company to gain a competitive advantage in the local web development market
* Worked with clients in new channel creation and penetration, bringing in over $2.8 million in new business for the organization
* Developed comprehensive client training program, which cut customer support costs by 37%
* Worked with senior management in the creation of an integrated project management department, which reduced client turnover by over 52%

SKILLS/QUALIFICATIONS

* New Business Development
* Staff Development & Leadership
* Community-Building & Customer Loyalty
* SEO & PPC Program Administration
* Email Promotion Campaigns
* Graphic/Web/Creative Content Design
* Public Relations Campaigns
* Web Analytics/ROI Analysis

EDUCATION

Columbia Business School

2005-200
MBA, Marketing
New York, NY
* GMAT: 730
* Member:
o Marketing Association of Columbia
o Management Consulting Association

Bethel College

2005-2007
BA, Business Administration
North Newton, KS
* Volunteer Experience:
o Habitat for Humanity
o Big Brothers/Big Sisters

PROFESSIONAL AFFILIATIONS

* American Marketing Association
o Usability Special Interest Group
* Internet Advertising Bureau
o Student Representative

Certifications
See above


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