- Develops complex data-driven web applications using ColdFusion and SQL - Writes semantic, accessible, table-free XHTML/HTML and CSS - Optimizes web site code and content with SEO as a constant consideration - Constructs logical information architectures and friendly user experiences - Ensures cross-browser, cross-platform functionality of all code (Macs included) - Drafts thorough, concise technical specifications and end user documentation
Professional Attributes
- Enjoys managing people and mentoring junior developers - Juggles multiple tasks across multiple projects with ease - Communicates clearly, whether it's via e-mail or across a conference room table - Presents highly technical concepts in a way that non-technical users can understand - Works and plays well with designers thanks to a healthy respect for visual identity and usability
Experience
Lead Developer and SEO Manager NetPlus Marketing in Conshohocken, PA - April 2006 to August 2008
As Lead Developer: - Led an agile three-person development team responsible for client web site programming and QA - Established departmental coding standards to promote consistency and efficiency - Assumed the role of information architect by designing sitemaps, taxonomies, flowcharts, wireframes, and HTML prototypes - Built and maintained relationships with clients through sales pitches, discovery sessions, requirements gathering, and training - Conducted developer reviews and set quarterly goals
As SEO Manager: - Authored detailed web site SEO recommendations based on extensive reviews of site meta data, content, source code, and web analytics - Supervised the development of a custom web-based tool used to crawl and store client web site content for later review - Advised senior staff regarding organic search industry developments and recommended improvements and enhancements to SEO service offerings through quarterly industry presentations
Notable Projects at NetPlus
Rita's Ice CoolNet The CoolNet is a custom extranet designed to service the needs of Rita's Ice franchisees and employees. It incorporates sales reporting, discussion forums, a document library, franchisee and employee directories, and more. It was built with ColdFusion 7 and SQL Server 2005.
David Cutler Group Web Site David Cutler Group is the largest privately held residential builder in the Delaware Valley. Their web site advertises their communities and available properties and is driven by a custom content management system written in ColdFusion with a SQL Server 2000 database.
Web Specialist Ricoh Corporation in West Caldwell, NJ - October 2004 to March 2006
- Maintained the content and design of Savin and Gestetner sub-brand web sites using a combination of hand-coded HTML/CSS and a custom content management system - Redesigned the human resources intranet site, replacing an outdated and confusing layout with vastly improved IA and a contemporary look and feel - Researched and recommended new internal statistics gathering and search technologies such as the Google Search Appliance, enabling more accurate search results and user tracking - Optimized all sites for search engine rankings, writing meta descriptions and page content and proposing information architecture changes to ensure the highest placement on popular search engines - Drafted copy for corporate communications including e-mail announcements and internet/intranet web sites
Notable Projects at Ricoh
Human Resources Intranet The Ricoh HR intranet site hadn't been updated in years. It was difficult to navigate and important documents were hard to find. Interviews with HR personnel and an exhaustive content index resulted in a clean redesign with simple navigation and a well-organized document repository. The addition of a Google Search Appliance made finding content even easier.
Web Producer Panasonic Consumer Electronics in Secaucus, NJ - May 2000 to October 2004
- Supervised external design agencies during site construction and approved all sites within assigned product lines - Coordinated site updates with product introductions, promotions, and events through careful planning with product managers and print/TV advertising departments - Served as technical advisor to the Interactive Media Services Department, providing advice and assistance on web development to departmental management - Designed and coded the Panasonic Premium site and interdepartmental HTML e-mail newsletters used by the web department to announce site updates to management - Maximized the speed and reliability of product database administration tools via extensive quality assurance testing during software development - Drafted marketing copy for use on the consumer web site across various product categories
Notable Projects at Panasonic
Home Theater Configuration Tool All the different system configurations made possible through Panasonic home A/V products can be daunting to the average consumer. The Home Theater Configuration Tool helped users build a home theater system while receiving advice and warnings regarding the interoperability of the components they chose. Information for each component was pulled from the product catalog database. Users were then directed to retailers who sold the products they selected.
Software / Languages
If you don't see it, I'm willing to learn it.
ColdFusion ColdFusion Server SQL Server MySQL Access HTML XHTML XML CSS IIS Fireworks Photoshop ImageReady Illustrator Visio Axure
Education
Bachelor of Arts, English with a Publishing Emphasis Pennsylvania State University at University Park, PA - December 1998
Certifications
See above
CONTACT DETAILS
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