ACCOMPLISHMENTS Management and Training • Within three months, hired the right 800 part-time and 42 full-time demonstrators. • Trained 1000's of Spanish-English demonstrators to promote General Mills and Best Foods/CPC International products to both Hispanic and Anglo consumers. • Elevated revenue 12% in 24 Costco locations by developing new customer service training. • Increased employee retention 15% by gathering data from both staff and management and instituted a mentoring program. • Achieved 97% client satisfaction after improving reporting and decreasing turn-around times.
Project Management • Gained 100% buy-in with 12 customers to manage custom integrations and implementation. • Utilized the 5-why methodology to create root cause analyses (RCA) for clients • Achieved 100% customer satisfaction consistently through involving technical resources early in project scope, planning and execution when creating system requirements and meeting targeted implementation timelines. Marketing/Sales • Sold 30% more General Mills Cereals to Hispanic grocery customers with bi-lingual demonstrators, mariachi bands and equity characters to target family unit. • Created and sold $1-2 Million and increased sales by 25% through marketing promotions to General Mills (several cereal brands) and CPC/International (Mazola Corn Oil). • Gained $125,000 in new business and increased leads 16% by creating monthly, topical webinars with Subject Matter Experts (SME) on regulatory concerns. • Sold a $1.8 million software implementation program to Lenovo and increased revenue by 15% due to a long-standing, trusted relationship with IBM. • Grew revenue 33% by selling consulting services to top 25 largest, revenue accounts.
PROFESSIONAL HISTORY The Avadon Group, Raleigh, NC - business development group 2009 -- Present Independent Consultant Instruct and facilitate career workshops on resume writing and career development for people in transition. Authored a paper on unemployment resources: http://avadongroup.com/downloads/AvadonUnemploymentResourceGuide_June09.pdf
Peopleclick, Inc., Raleigh, NC -- HR Software and Services Company 2000 -- 2008 Director, Product Marketing (2007 -- 2008) Promoted, coordinated and implemented marketing materials and programs for affirmative action products and services. Director, Product Management and Client Initiatives (2006-2007) Found beta clients for new products and led the client advisory board composed of 10 large customers per product line representing 66% of total client base.
Director, Client Service Management and Technical Services (2000 -- 2006) Managed two teams: one (10 people) provided technical support 24x7 covering the United States, Europe and Asia while the other team (7 client service managers) focused on growing the top 25 largest revenue accounts representing 86% of corporate revenue.
Management Consulting 1998 -- 2000 Project: KinderCare Learning Centers • Increased employee retention 15% for 12 childcare facilities (120 employees, including 26 full-time managers), by hiring and thoroughly training all staff within one year. Project: Chapel Hill Rehabilitation and Healthcare Center (Vencor) • Achieved a 20% increase in employee retention over 18 month period. Focused on empowering teams to compete and own quality care.
TMP Worldwide 1996 -- 1998 Vice President/General Manager • Senior manager and leader of yellow pages sales and operations for the Northeast that also included education and sales of sister business, Monster.com. Managed team of 16 employees. • Reinvigorated an office that had declining revenue and employee morale. Hired, motivated, and trained account executives to focus on quality service and up-selling customers.
ADDITIONAL EXPERIENCES Management consulting, bi-lingual training, financial planning/budgeting, recruiting, hiring along with coaching and counseling experiences on both the West and East Coasts for private and public companies ranging from retail to advertising (Costco Warehouses to Yellow Pages and Monster.com).
• Fluent in Spanish • Project & Account Management • Multi-site Management (12 -26 locations) • Human Capital Management (HCM) • Client Relations • Software as a Service (SaaS) • Human Resource Industry • Strategic Planning • Resource & Change Management
EDUCATION MBA, International Management, Monterey Institute of International Studies, Monterey, CA MA, Latin American and Caribbean Studies, Indiana University, Bloomington, IN BS, Marketing Major and Spanish focus, Indiana University, Bloomington, IN
PROFESSIONAL CERTIFICATIONS • Project Management Professional Certification, PMP - Project Management Institute • Disney Institute, Sales & Marketing Certification • Duke University, Certificate of Non-Profit Management
AFFILIATIONS • Board of Directors, Indiana University Alumni Chapter (NC) • Board of Directors, KC4R -- educational outreach non-profit (NC) • Volunteer, Habitat for Humanity, Durham, NC • Volunteer, Food Bank, Durham, NC • Volunteer, Meals on Wheels, Raleigh, NC
TECHNICAL SKILLS • Experienced: Word, Excel, PowerPoint, Pivotal (Client Relationship Management) • Working Knowledge: MS Project • Pragmatic Marketing Training