Marketing Consultant/Creative Director/Copywriter Resume

Title
Marketing Consultant/Creative Director/Copywriter

Primary Skills
Copywriting/Creative Direction/Strategic Planning/Brand Development

Location
Canada-ON-Toronto (will consider relocating)

Posted
May-08-09

CAREER RELATED SKILLS

Creative Direction/Project Management • Skilled Creative Director able to develop concepts, write copy and oversee execution of creative for all media. Strong strategic and creative thinker. Branding expert with a deep appreciation for and understanding of the importance of brand and brand aesthetics. Skilled in the creation of new brands, the revitalization of tired brands and the management of established brands. Proven project manager with expert knowledge of production and the ability to maximize budgets through effective budget management, media planning and negotiations. Experienced manager with proven mentoring skills.

Marketing/Business Consultant • Experienced in the systematic planning, implementation and control of the entire mix of marketing activities, including strategic planning, brand management and advertising. Able to develop on-target positioning/messaging strategies to accomplish marketing/sales objectives. Author of marketing and business plans for both established and new business ventures.

Communications • Experienced in the development of new business. Love the chase. Adept at making formal presentations to business prospects. Good presentation skills and demonstrated ability to effectively communicate ideas. Comfortable presenting to large audiences. A master of the art of persuasion and possessed of a knack for motivating and inspiring others. Good interpersonal and networking skills and the ability to effectively communicate across organizational lines. Expert liaison.


CAREER HISTORY

Creative Director & Copywriter (Freelance) • 1980-Present
Select client list includes: Atlas Cafe; Avenue Bistro; B2B Trust; Baker Lovick Advertising; Bell Lab Technologies; Benino Gelato; Canadian Opera Company; Chapters; Daisychain Maternity; EDS; Gallop & Gallop Advertising; Guidelines Advertising; Lucent Technologies; Old House Restaurant; MGI Software Corp; McDonnell Douglas; Municipality of Metropolitan Toronto; SAP Canada; TOMATO TOMATO. Creative Director/Copywriter on a variety of projects for agencies, arts organizations, governments and private businesses. Successfully conceive, develop and supervise advertising efforts for clients. Direct, co-ordinate and manage all creative and production activities. Provide consultation in my fields of expertise - i.e. strategic planning, concept development, brand development and project management.

Marketing/Business Consultant (Contract) • 1990-Present
Daisychain Maternity • April 2008-October 2008 • Hired to develop the brand for this start-up manufacturer of designer maternity support belts. Named the company, built the brand - i.e. developed the logo, identity system, all sales collateral, etc. - and acted as business consultant to the partners, advising them on all aspects of the business including new business development, product development, administrative systems and sales. Developed the broad business and marketing strategies and wrote the company's business plan.

Preferred One Inc. • September 2006-March 2007 • Hired to fill the role of Chief Marketing Officer for this small but dynamic retailer of gift cards. Oversaw all B2B and B2C marketing, advertising and public relations efforts - i.e. developed concepts, wrote copy and acted as creative director - including the supervision of the department's staff of graphic designers. Participated in all decision-making and strategic planning at a managerial level.

TOMATO TOMATO • July 2005-July 2006 • Created the brand and planned and executed the launch campaign for this 150 seat restaurant on Vancouver Island. Developed the marketing/positioning strategies and acted as creative director, copywriter and project manager in the execution of all advertising and communications materials. As brand manager, was involved in all aspects of operations leading to start-up. Established and managed the start-up marketing budget. Wrote the company's mission statement.

Halcyon Transportation • May 2001-October 2002 • In collaboration with the founding partners, wrote the business plan for this company seeking venture capital for the launch of a foot passenger, fast ferry service. This involved the development of business/marketing strategies and extensive research of the industry and marketplace to determine feasibility. Performed an advisory and consultative role on all aspects of the business and carried out liaison with media, business partners and prospect investors.

onemosquito.com • April 2000-April 2001 • Wrote the marketing plan for this start-up dotcom specializing in immersive imaging. Designed the business model, formulated the marketing/positioning strategies, built the onemosquito brand and acted as creative director in the development of the corporate identity, company logo and web site. Took the company “live” in December of 2000.

Recruit Ad Advertising • August 1996-November 1997 • Hired as Co-Creative Director with a mandate to revitalize the creative department of this agency specializing in recruitment advertising. Co-managed a department of six and was solely responsible for the presentation of all creative to prospect clients and for support of the Account Managers in their efforts to develop new business.

Dark City Coffeehouse & Roastery • September 1990-June 1992 • Wrote the business plan for this start-up gourmet coffee shop. With owner/partner, sought and secured financing through private investors and lending institutions. Formulated critical marketing strategies, named the company and was integrally involved in all aspects of start-up leading to the company's launch.

Writer/Producer/Director • 1980-Present
Author of fictional works in a variety of genres - plays, film scripts, novellas, poetry, etc. - both produced and published. As Producer, controlled and directed all "non creative" aspects of theatrical "pre" through "post" production, including budget, production schedules, choice and acquisition of venues and contracting of production personnel. As Director, coordinated the development of all creative elements of production - i.e. performance, set and costume design, lighting and musical score.

EDUCATION

University of Toronto, St. Michael's College • English Literature Major

REFERENCES & PORTFOLIO

Certifications
See above


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