Sr. Web/Creative Professional Resume

Title
Sr. Web/Creative Professional

Primary Skills
Web design/development, consultation,

Location
US-AL-Birmingham (will consider relocating)

Posted
Dec-03-08



PROFESSIONAL SUMMARY Internet Solutions Specialist
Highly successful with delivering web solutions designed to make business communication more effectively and efficiently (internet/intranet); skilled in the latest Web 2.0 and social computing technologies; 14 years of combined experience in marketing, public relations and information technology; seeking opportunities to leverage technical and creative expertise to impact business communication objectives.

EXPERIENCE
Internet Specialist at Alabama Power Company, a Southern Company
August 2006 -Present
Responsible for implementing web communication strategies for Alabama Power (internet/intranet). Tasked with general web development and identifying new and emerging web tools and business communication trends.

Accomplishments:
Led effort to identify and define strategies for incorporation of Web 2.0 (social computing) and mobile communication strategies into the overall corporate communications plan.
Led exploration to determine the feasibility of the company purchasing a Common Short Code and mobile messaging gateway services for mobile marketing/communications purposes.
Member of Southern Companys Intranet Governance Group.
Successfully proposed and helped to implement RSS (Really Simple Syndication) technology to improve business communication within Alabama Powers Residential Call Center business unit.
Developed and administered a SharePoint 2007 collaboration website to improve staff communication and media monitoring during weather emergencies, trained Public Relations staff on use of Sharepoint Site.
Recognized by President/CEO for developing a customized web conferencing solution that saved the company $30K.

Deidre Ali Creative Services, LLC
May 2003 -2008
Offering creative web design/development services and web technology consultation for small businesses and non-profit organizations.

Web Designer at Southern Progress Corporation, an AOL Time Warner subsidiary
January 2001 -May 2003
Designed companys Intranet site and trained members Human Resources staff to maintain it. Designed special promotional websites for national magazine advertisers. Updated and maintained external web sites (Cookinglight.com, Health.com, Southernliving.com).

Web Developer at YMCA of Metropolitan Birmingham
March 2000 -January 2001
Part-time telecommuting position. Redesigned company web site using Macromedia Flash.

Senior Sales Promotion Specialist at Bellsouth Yellow Pages
May 1996 -November 1999
Designed marketing and promotional materials for sales representatives for paper and paperless presentation. Served as designer and division editor for the regional newsletter;

EDUCATION
University of Alabama at Birmingham
Birmingham, AL
B.A. Communications/Public Relations -1995

Virginia College at Birmingham
Birmingham, AL
Certified Internet Webmaster Program -1999-2000

SKILL SET
Public Relations - Branding and identity development, message development and general public relations campaign management ; Web Design/Development Microsoft Expression Studio (for creation of Silverlight web applications), Dreamweaver, Flash, Photoshop, SharePoint 2007 (site collection development and administration), SharePoint Designer, .NET, Visual Studio, XHTML/HTML, CSS, Javascript, PHP, XML/XSL, SEO; Web 2.0/Social Media - RSS, podcasting, Wikis, Blogs, Widgets, APIs, avatar development and best practices; Mobile Messaging Technology commons short code procurement, Concise Message Routing Language (crml/xml); Content Management Systems (CMS) Mambo, Joomla, Dolphin, TeamSite, Vignette Story Server; Graphic Design - Illustrator, QuarkXpress and CorelDraw; Video/Audio - Multicast/Unicast Webcasting, Flash, Windows Media Services and Windows Media Encoder 9; Classroom Training part-time instructor at Univ. of Alabama at Birmingham School of Continuing Education from 2001-2003 (taught Photoshop, Dreamweaver, Flash, Illustrator and QuarkXpress)

PROFESSIONAL DEVELOPMENT
Completed SharePoint 2007 training. Recently completed Visual Studio 2005/2008 training to become proficient with the .NET programming platform.

AFFILIATIONS
Board Member IPSA (Internet Professionals Society of Alabama), Treasurer 2008
Member BDPA (Black Data Processing Associates)

Certifications
Certified Internet Web Professional (CIW), Certified Chyron Duet Operator


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