eMarketing / eCommerce Pro Resume

Title
eMarketing / eCommerce Pro

Primary Skills
eMarketing, eCommerce, SEO, SEM, web advertising, PPC, email marketing, ebusiness

Location
US-CO-Lakewood

Posted
Jul-29-09

PROFILE

Award-winning, multi-certified Internet marketing and eCommerce professional with strategic and tactical mastery to generate qualified Web traffic and online sales. eMarketing skill set includes managing Web site design, user experience, Search Engine Marketing / Pay Per Click, Search Engine Optimization, banners, email, and Social Media Marketing. Results-driven, with strong analytical and creative expertise. Comprehensive traditional marketing background. CU-Boulder and Harvard educated.


PROFESSIONAL EXPERIENCE

eMarketing Manager - Small Business Qwest Denver, CO 2006 - 2008

Directed strategy and tactics for all Small Business eMarketing activities. Devised, developed, implemented and analyzed campaigns to drive traffic to qwest.com, including banner ads, SEM, and email marketing. Directed creation and deployment of site content, including landing pages, promotional banners, customer images, and copy. Collaborated across eBusiness team to optimize online content and functionality for navigation, order flow, look and feel, and SEO. Directed team of designers, developers, writers, agencies and other vendors. Compiled, analyzed and distributed relevant metrics using Omniture SiteCatalyst and others.

• Managed expense budget of $3 million.
• Managed media, creative and Web analytics for over 2 billion banner impressions.
• Exceeded targets for all Key Performance Indicators while staying under budget:
• Increased SEM site traffic by 153%.
• Increased banner traffic by 83%.
• Increased total eMarketing traffic by 85%.
• Increased orders from marketing-driven clicks by 35%.
• Led all Residential Wireless and Enterprise eMarketing during long periods of low headcount.
• Oversaw redesign, development and distribution of monthly eNewsletter and landing pages.


Marketing Consultant Denver, CO & Boston, MA 2002 - 2006

Clients included:
IMlogic (now Symantec)
Ximian (now Novell)
Amadeus Consulting (for their Newmerix and Rally Development accounts)
Qgenisys.

Internet marketing, SEM, eCommerce management, and other business development projects, including Google AdWords and Yahoo! Search Marketing PPC advertising. Designed and launched new campaigns, optimized existing programs. Additional eMarketing services included SEO, banner advertising, and Web site usability and functionality. Collected and managed business intelligence data on salesforce.com CRM system.


Advertising Manager, Webhire, Inc. (now Kenexa) Lexington, MA 1999 - 2001

Directed development and implementation of all corporate advertising creative, tactics and strategy for $25 million publicly-held Application Service Provider (ASP) / Enterprise software company. Developed and directed design and production of Web site eCommerce pages. Led SEO program. Managed media, vendor and creative agency relationships. Key member of corporate Web Development Team.

• Developed and managed $2.5MM advertising budget and media plan.
• Placed and tracked (with WebTrends) over 37.5MM ad impressions on Yahoo! and other sites.
• Drove online lead generation and sales programs.
• Optimized campaigns and significantly increased click-through rate (CTR), leads per
impression, and leads per click.
• Won Onyx Achievement Award for "Best Use of Onyx for E-Business" for co-developing
Web ad tracking system that automatically channeled leads and sales into Onyx
CRM database.
• Won Ad-Q Award for Outstanding Advertising.
• Collaborated on webinars, press releases, product announcements, direct mail and email
campaigns, customer surveys, product collateral, and trade show collateral.

Marketing Consultant Cambridge, MA 1996 - 1998

Integrated marketing services. Clients included ZD Net, IDG, and The New Yorker.

Programs Manager, Ziff-Davis Publishing, Cambridge, MA 1995 - 1996
Ziff-Davis Interactive Marketing Department and
Logical Operations Software Products Business Unit (now Element K)
Led key marketing initiatives to generate ZD Net site traffic, and to acquire and retain customers for online partners CompuServe, Prodigy, MSN, AT&T Interchange and AOL.

Offline Marketing and Publishing Experience, Boston, MA 1982 - 2002
Columnist, Boston Baseball Magazine; Publisher, The Air Charter Guide;
Director of Advertising, Cell Online / Cell Press, Director of Marketing, Sky Publishing; Associate Publisher, Bostonia Magazine; Promotion Manager, Inc. Magazine; Subscription Manager, Harvard Business Review; Instructor, Emerson College.

Radio Broadcast Experience - Volunteer
On-Air Host, KUVO Jazz89, Denver, CO 2003 - Present

Disc Jockey, WMFO Tufts University Community Radio, Medford, MA 1987 - 2003
Local Music Director 2001 - 2003
Webmaster - 2003

EDUCATION

Harvard University Cambridge, MA
Certificate of Special Studies in Administration and Management
Graduate-level business program with courses in Policy, Planning and Operations; Human Resources Development; Finance and Control; Computer Science; Communications.

University of Colorado, Boulder, CO
Bachelor of Arts in Environmental, Population, and Organismic Biology
Awarded Merit Scholarship and Colorado Student Grant.

Certifications
Qualified Google Advertising Professional 2005

Brainbench

Job Role Certifications

Product Manager 2004
Project Manager 2004
Market Research Analyst 2004
Web Designer (Certified Internet Professional) 2004
Manager / Supervisor 2004
Sales Professional 2004
Knowledge Worker 2004

Master's Certification

Marketing Strategy 2004
Advertising Industry Knowledge 2004
Database Marketing 2004
Business Communication 2004
Telephone Etiquette 2004
Listening Skills 2004
ITAA Information Security Awareness 2004
Legal Issues for HR and Management 2004
Internet Research and Evaluation 2004
Business Math 2004
Computer Fundamentals 2004

Standard Certifications

Internet Industry Knowledge 2004
E-Commerce Concepts 2004
Marketing Concepts 2004
Web Design Concepts 2004
Web Design for Accessibility 2004
HTML 4.0 2004
Dreamweaver 4.0 2004
Project Management 2004
Market Research 2004
Managing People 2004
Change Management 2004
Customer Requirements Analysis 2004
Diversity Awareness 2004
Sexual Harassment Awareness 2004
Interviewing and Hiring Concepts 2004
Negotiation Strategy 2004
Sales Concepts 2004
Outbound Sales Skills 2004
Presentation Skills 2004
Public Relations Industry Knowledge 2004
Business Writing 2004
MS Word 97 2004
MS Excel 97 2004
MS PowerPoint 97 2004
Adobe Photoshop 5.5 2004

Other Certifications

CIW Professional - Site Designer 2001
Novell Certified Internet Business Strategist 1999
Novell Certified Web Designer 1999




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