Resume of Technical Marketing Manager

Title
Technical Marketing Manager

Primary Skills
Technical marketing writing and presentations, technical customer relationship management

Location
US-CO-Longmont

Posted
Jan-08-07

Summary

Sales and marketing professional specializing in Customer Relationship Management in the worldwide technology industry for past six years. Fifteen years of expertise in related disciplines, including marketing presentation development and delivery, VOC (Voice of Customer) process, Account Executive management, strategic planning and product management. Served as senior product marketing manager and customer marketing representative in the U.S., Canada, Europe and FSU (Former Soviet Union) for large storage manufacturer. Successfully led a cross-functional team responsible for major product and customer initiatives. Developed measurable and specific marketing plans and activities that increased Channel market share from 19 to 30 percent within 12 months. Established product and pricing strategies and identified and tracked trends that influenced important business segment.

Background includes:
· Marketing campaign planning and execution · Computer programming
· Product and VOC team leadership · Customer relationship management
· Product roadmap development · Developing and delivering effective customer
· Contract manufacturer evaluation presentations
· Manufacturing forecasting/allocation · Design for Six Sigma Greenbelt



Summary of Accomplishments

Product Marketing
· Successfully launched six hardware products in four years, following an efficient and streamlined launch process that was improved with every new product
· Primary contact for Channel sales force in N. America, Europe and FSU, helping sales representatives meet challenging market share goals in those regions
· Improved product knowledge of sales representatives through twice-a-year worldwide training program developed and tailored to specific products, technologies and markets
· Led three VOC teams, following Voices into Choices process developed by Center for Quality of Management

Product Management
· As product manager for Retail Channel, defined product offerings, chose Retail chains to carry products, helped set pricing strategy and worked in cross-functional team to define overall tasks and objectives
· Helped drive product definition of company's first external storage product offered to consumers through Best Buy and CompUSA stores

Contract Manufacturing
· Evaluated contract manufacturers in Asia for external storage product
· Managed communication conduit between contract manufacturer and Seagate design engineers
· Helped develop warranty services/return process


Experience

StorageSwitch LLC, Boulder, CO 2004 to March 2006
Marketing Manager of storage software startup
Responsible for marketing, PR, customer relations for this developer of Enterprise software designed to front end Content Addressed Storage (CAS) devices like EMC Centera and VTLs. Developed business plan, helped determine pricing, worked on new business development, presented to potential customers, helped test code.


Seagate Technology, Longmont, CO 1999 to 2004
Product Marketing Manager/Product Manager
Responsible for launch strategies of personal storage products in Distribution and Retail Channels. Wrote and delivered customer presentations on new products, services and support. Managed many phases of the product lifecycle for storage products, including introduction/launch, publicity, marketing campaigns, distribution and end of life. Closely monitored product sales by region in the Distribution Channel. Product manager for Retail market.

Experience (continued)

Silicon Graphics, Mountain View, CA 1998 to 1999
Marketing Programs Manager
Responsible for marketing and marketing communications programs for Manufacturing Industry Group, which contributed one-third of corporate revenues, and for Channel Marketing.
· Led corporate sponsorship effort for the ComputerWorld-Smithsonian awards program and America's Cup 2000
· "Utility" Marketing Communications player for company, contributing expertise where and when needed

Quantum Corp., Milpitas, CA 1993 to 1998
Marketing Communications Manager
Responsible for the development and execution of strategic marketing communications plans for the largest division of this storage manufacturer.
· Developed and implemented results-oriented, targeted media relations campaigns that significantly increased company's mindshare in the WW PC press
· Executed successful product launches targeting OEMs, VARs and end users. Headed launch of Bigfoot storage product, one of the most successful storage product launches in industry history

E & E Business Communications, San Jose, CA 1985 to 1993
Marketing Consultant
Worked with product marketing managers, corporate communications professionals and public relations directors to develop PR, marketing and advertising campaigns in the high-tech industry.
· Grew client list from zero to five in 12 months' time
· Developed and implemented successful corporate communications programs for National Semiconductor Corp. and ITT Information Systems division

Hill & Knowlton Public Relations, San Jose, CA 1983 to 1985
Account Executive
Worked with high-level executives from many hardware and software firms in Silicon Valley to publicize and market their products and companies.
· Successfully used sales and PR skills to sign new clients. Personally responsible for adding four startup firms to client roster in six months' time.

IBM, San Jose, CA 1978 to 1983
Writer
Researched, coordinated and wrote material for executive presentations, employee communications vehicles and marketing communications brochures.
· Was favored speechwriter for executive presentations

Electronic News, New York City and San Francisco, CA 1978
High-Tech Reporter
Computer reporter and writer responsible for business coverage of many high-tech firms. Wrote about all phases of operations, including marketing, manufacturing and financial performance.
· Expert on IBM-U.S. antitrust case, at the time the largest antitrust case in U.S. history. Detailed reporting became benchmark for other newspapers, including the Wall Street Journal.

RCA Corp., Camden, N.J. While in School
Computer Programmer
Wrote and documented Fortran crime-prevention programs for small police departments. Application programs used to allocate law-enforcement resources in Camden, Atlantic City and Cherry Hill, N.J.
· Instrumental in marketing Advanced Technology Computation Center, which offered programming and systems design services to small- and medium-sized businesses.


Education
Rutgers University, New Brunswick, N.J.
B.S., Business/Marketing

Dobbins Vocational, Philadelphia, PA
Certificate, Computer Programming


Additional Skills
· Budget Management, Campaign Planning and Execution, Competitive Analysis, Competitive Market and Product Positioning, Direct Mail Campaigns, Marketing Strategies, Media Relations
· Excellent people-interaction skills, superb communicator (both oral and written), team builder

Certifications
See above


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