Digita Marketing Manager Resume

Title
Digita Marketing Manager

Primary Skills
Marketing producer experienced with all aspects of customer service support, internet content production, and more

Location
US-NY-New Rochelle (will consider relocating)

Posted
May-07-09

Highly motivated, analytical and organized marketing producer experienced with all aspects of customer service support, internet content production, marketing communications, project management, technical expertise, emerging media (mobile/ social media/web 2.0) and lead generation for renowned global brands. An innovative, budget-minded, multi-tasker, with strong interpersonal skills and an outstanding record of executing a strategic vision to meet business goals.

CORE SKILLS
Project Management Account Management Client & Vendor Relations Affiliate Marketing
Loyalty Programs Guerilla Marketing SEO & SEM principles Partnership Marketing
Social Networking CRM Creative Thinker Communications Chameleon

TECHNICAL SKILLS
Microsoft PowerPoint Omniture- Site Catalyst Atlas, Microstrategy Documentum
Microsoft Word SQL Plus, Oracle 9.x Sony Tools of trade: RPS,AOMA Basic, HTML
Microsoft Excel, Access Photoshop Crystal Reports SAP

PROFESSIONAL EXPERIENCE
STARWOOD HOTELS AND RESORTS WORLDWIDE, White Plains, NY 2006 - 2009
Interactive Marketing Producer - Global Web Services
(W, SPG, ST. REGIS & LUXURY COLLECTION)
* Managed highly successful web-based marketing promotions from inception to completion , with an exceptional record of strategic thinking, on-time, on-brand, on-budget delivery; sites including: www.westin.com , www.lemeridien.com, www.SPG.com, www.thelobby.com, www.sheraton.com, www.fourpoints.com, www.alofthotels.com, www.elementhotels.com, www.luxurycollection.com, www.stregis.com, and www.whotels.com. Affiliate marketing, field marketing, direct marketing, and divisional responsibilities; NAD, EAME, AP & LAD
* Directed cross-functional team of development, QA, and creative resources to ensure successful & timely execution of major promotional, revenue-driving, & branding campaigns. Campaigns generated > $2-$5 million in revenue on average.
* Expedited marketing promotions by implementing schedules & processes to reduce completion and time to market from one month to two weeks.
* Collaborated with stakeholders, creative agencies to define and maintain project scope, manage expectations, and ensure satisfaction with delivered product. Worked closely with brand marketing & field marketing teams to develop successful online marketing collateral that is in line with integrated marketing strategies.
* Served as point of contact for escalation of project-related issues; solved problems, performed risk assessments, and created contingency plans which helped which helped reduce outages & time to market
* Contributed to planning, integrated marketing strategy & analysis reporting for marketing campaigns, media briefs, & long-term brand positioning. Developed and implemented key account strategies to optimize revenue. Maintained market intelligence on digital advertising and partnership trends.
* Implemented strategy to fully utilize Starwood Hotels' internal marketing channels. Cost savings to brand approximately $500,000.
* Presented status reports and project summaries for all levels of the organization
* Created competitive analysis of competitor websites in an effort to increase website performance and length of visit. (Tested media/creative in an effort to drive conversions.)
* Gathered business and learning objectives and identified key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives.
* Created award winning story concepts for "W Scene", the on-line video magazine, for W Hotels in partnership with LXTV.
* Emerging technology & social media expertise: Co-Administrator & creator W Hotels Facebook page. Launched & managed 1st W Hotels Affiliate Marketing Program.

SonyBMG MUSIC ENTERTAINMENT, New York, NY 2006 - 2006
Project Manager -Creative Marketing
* Managed internal teams and collaborated with labels (Columbia, Epic, J Records, Legacy, RCA, Verity, Arista, LaFace, Burgundy, Windham Hill, Masterworks, & SONYWonder) to manage branding, strategy, production and delivery of releases, collateral & components.
* Coordinated projects, created timetables and conducted daily, time-sensitive trouble-shooting on internal and customer-side production/data/delivery issues that affected delivery and consumer availability of SonyBMG's product. Accounted for missing production assets and deadlines. All projects were delivered on time & on budget.
* Conducted regular communication with vice-presidents, directors, artists, managers, graphic artists, vendors and production teams to ensure consistent, date-sensitive marketplace delivery of SonyBMG's products (CD, DVD & Vinyl) and components/collateral (on-line and offline media).
* Managed customer service points of contact to ensure rapid response to inquiries.
* Liaison between select representatives from Label Release Planning, Production teams, Development, Marketing, A&R, Copyright & Administration clearance teams to maintain efficient, deadline-intensive content scheduling, production and distribution workflows.

COLUMBIA UNIVERSITY - DEVELOPMENT AND ALUMNI RELATIONS, New York, NY 2000 - 2005
User Services - Network and Application Support Manager
* Created and managed contact management process to reduce number of help desk contacts. Developed training program based on user contacts.
* Formulated strategies to increase value added services.
* Defined, documented and executed workflow processes to make the team and university more efficient and effective.
* Cultivated, developed and maintained collaborative relationships at all levels within the schools and departments of the university. Responsible for the review and authorization of all activities involving information needs of the alumni/development system user community.
* Alumni Email Coordinator: maintained database and directed updates for the new Columbia University alumni email forwarding system.

YAHOO! COMMUNICATIONS INC. (Formerly Prodigy), White Plains, NY 1998-2000
Manager, Technical Operations (Call Center Management)
* Managed and coordinated resource workflow between 6 customer care centers supporting Prodigy Internet and Prodigy Hispanic in 24 x 7x 365 environment.
* Contributed to creation of Prodigy Internet Retention program, which resulted in <5% loss of members.
* Prioritized simultaneous projects based on deliverable dates, necessary effort to complete tasks and open issues.
* Forecasted call volume based on trend analysis.
* Liaison between vendors, QA and upper management in terms of issue escalation and resolution.
* Defined technical and functional requirements from business requirements.
* Led weekly team meetings to determine team's ongoing status and documented all completed and pending deliverables and required steps to resolve open issues.
* Account reconciliation and analysis for operating accounts of $14 million. Saved over $250,000 through detailed review of billing invoices.
* Developed and prepared daily, quarterly and semi-annual vendor statistic reports.
* Trained new team members on procedure and business tools. Responsible for maintaining high standards of customer service by adhering to strict 1st Call Resolution Philosophy. Training programs led to increased retention of representatives.
* Identified key issues in customer satisfaction - ways to help business grow and meet objectives
* Planned, organized, developed and managed various aspects of customer information, including customer information processes and systems to improve customer satisfaction and department efficiency

EDUCATION

COLUMBIA UNIVERSITY, New York, NY
School of General Studies, Information Technology

AWARDS/ACKNOWLEDGEMENTS/LEADERSHIP
Best New Employee award from Starwood Hotels and Resorts Worldwide
Volunteer for Red Cross to create and maintain database for missing employees during World Trade Center September 11 tragedy
Volunteer, Providence House
Trustee, St. Paul Refuge Tabernacle Inc.
Board of Directors, Third World Images, Inc.
Free-lance Independent film producer


Certifications
See above


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