Business professional with experience implementing marketing and sales plans at both corporate level and entrepreneurial level.Proficient self-motivated individual with excellent customer service skills, administration skills, and computer skills. Demonstrated aptitude for learning software applications and integration. Creative skill set in developing effective advertising, print and promotional materials. Pro-active decision maker as well as positive team member.
Computer: Basic IT / Communication Materials Design and Development / Project Management, Computer Software/Apps / National Product Promotions / Key Account Management / Business Development / Special Events / Planning Budget Administration
Professional Experience EXHIBIT DESIGN CONSULTANTS Grand Rapids, Michigan Account Executive / Project Manager Work with key accounts to discover experiential marketing strategies, directives and goals. Determine key criteria for display design, implementation, and budget requirements. Ensure client satisfaction with products and services strengthening long term relationship and loyalty.
Project Liaison for all phases -from design, production, construction, show services, delivery, and recap. Immediate communication and coordination of departments resulting in a decreased error rates by almost 80%.
Develop Best Practices -assist with development and implementation of best practices including design estimate requests to define scope of a project, quoting and estimating for seamless handoff to the project manager and then to vendors, artwork proofing processes and color matching processes, and final quality check standards for vendors. Ensured accuracy of scope, design, and timeliness by 100%.
Aligned quoting procedures - through job costing initiatives developed quoting SOP to incorporate expenses that were not being accounted for. Resulting in all expenses being accounted for and 100% of margin hit for 100% of projects.
GRAND RIDGE FARM Cedar Springs, Michigan Proprietor / Program Director Responsible for developing and supervising the implementation of all farm programs including sales, advertising, record keeping, budgeting and finances. Responsible for the development and production of all communication materials including web page, sales brochures, and direct mailings/emails. Coordinate and schedule special programs and events.
Training and Competition - local and national levels for students and horses resulting in a 100% qualifying rate of students and horses for year end equitation finals. Strategic/Safe programs -uniquely tailored programs for both horse and riders promoting confidence and knowledge. Which, resulted in a zero incident rate of injuries for both horse and riders.
Targeted national marketing - including national publications, direct emails, professional networking resulting in long term professional networking throughout the United States lasting over 15 years.
Manager of personnel - career development, skills assessments, talent mapping, and annual performance reviews.
ALTICOR Ada, Michigan Access Business Group, Creative Packaging Group Senior Production Artist Developed new package designs and graphics for international manufacturers and distributors. Work directly with Artwork Developers, Project Managers, Brand Managers, international affiliates, and vendors. Maintain tracking of project through computer network and database. Create and send PDF files through ftp sites, e-mail, internet, and internal database systems. Utilize 100% electronic workflow system through all phases beginning with design and production all the way to final film and press check
Constructed electronic packaging design standards (PDS) for the entire Artistry international product line. This electronic record consisted of a side by side representation of each brand and product family with both primary and secondary packaging. All other ABG product lines would then follow this developed reference tool.
Created an interactive Adobe Acrobat file of the electronic Artistry PDS. This was published to the company intranet which then became accessible company wide and internationally (Marketers, Brand Managers, Developers, Coordinators, Designers, Production Artists, Pressmen, International Affiliates and Vendors). This in turn helped the entire Artistry Team increase efficiency, cohesiveness, and teamwork.
Recruited for the Process Efficiency Team after globalization restructure. Working with newly combined departments; daily processes were defined and mapped. Over lapping duplicated efforts were identified and new streamlined processes were developed and presented to departments for review. Once tested and confirmed correct; the Process Efficiency Team presented rollout of new initiative to all cross functional departments. Overall result was a 200% increase in output and a 75% decrease in lag time and production errors.
MILLER BRANDS Denver, Colorado Miller Brewing Company Distributor On Premise Accounts Manager Recruited by the Miller Brewing Company distributor. Responsibilities included sales, merchandising, promotions, and coordination of national events relating to on-premise accounts. These accounts included casinos, hotels, restaurants, and arena venues. Special events comprised the Central City Jazz Festival, National Western Stock Show, Taste of Colorado, and the Hyatt Denver Tech Center Jazz Festival.
Develop promotional materials for national accounts which included Hyatt Hotels, Oharas Casinos, MarriottHotels, Bennigans, and TGI Fridays plus many others. Strategically build brand image and recognition in targeted consumer groups and through key account placement.
Coordinate sales with national and local events which included Denver Tech Center Jazz Festival, Central City Jazz Festival, National Western Stock Show, and Taste of Colorado. This included sponsoring and supervising company booths at special events and trade shows, setting up and supervising beer/food tents at events, and coordinating with concessionaires at arena events all in an effort to promote brand image and awareness with specific key consumer groups.
Education Northwood University Midland, Michigan Bachelor of Business Administration / Dual Degree in Marketing and Management
Technical Proficiency Operating Systems: Windows Vista/XP/ME; Mac OS 9/10/X
Software Expertise: MS Office (Word, Excel, Power Point, Outlook), Adobe (Photoshop, Illustrator, InDesign, Acrobat), Quark XPress, Dreamweaver, Quicken, Agile Teambase, Goldmine, SAP Systems, and Internet based workflow/order systems.