Strategy Consultant Resume

Title
Strategy Consultant

Primary Skills
See resume

Location
US-IL-Chicago

Posted
Jan-08-09

Work Experience
MotiveQuest LLC., Evanston, IL - Online brand management firm September '08 - December '08
Senior Strategist
* Utilized proprietary technology to analyze social media (Facebook, blogs, consumer reviews, etc.) conversations around brands and verticals.
* Developed consumer and brand insights to guide Fortune 500 clients' strategic business direction across all marketing channels.
* Consulted with clients to determine strategic goals and prepared and tested hypotheses to evaluate consumer sentiment.

DoubleClick Performics, Chicago, IL - Performance based marketing firm December '06 - September '08
Strategy Consultant
* Utilized third-party research and data to conduct competitive assessments and develop consumer insights to understand the online conversion funnel, which informed strategic recommendations to multi-million dollar clients across financial services and retail.
* Analyzed consumers' online search activity, clicks and conversion data to understand the conversion path from first click to final purchase.
* Consulted with clients and internal teams to lead annual account plans focused on strategic initiatives designed to improve clients' performance based marketing ROI.
* Evaluated the emerging media landscape and provided recommendations and strategies for social media and Web 2.0 opportunities, including Facebook, Google gadgets and mobile.
* Provided strategies and recommendations on increasing ad distribution via content/demographic targeting, click-to-call, Yahoo SSP, local business ads, and tier two engines.

AOL LLC., Dulles, VA. - An internet portal company Summer '06
Online Marketing Intern
* Developed online reputation management program, monitored blogs and developed strategic insights and action plans relating to AOL's presence in the online space.
* Developed customer acquisition strategies for AOL senior management.
* Produced a bi-weekly newsletter with AOL usage tips delivered to 1.4 million subscribers.
* Conducted an audit of AOL.com internal advertisements and provided suggestions for links concerning AOL's conversion to a "free portal."

Lexecon, Inc., Chicago, IL - A mid-size economic/litigation consulting firm 1997 - 2005
Senior Analyst (01/00 - 8/05), Analyst (1/99 - 12/99), Research Associate (9/97 - 12/98)
* Developed and led economic and financial analyses for experts, while providing strategies and tactics for cases specializing in antitrust, class action and securities litigation for multi-billion dollar companies.
* Organized and led paralegals and analysts in studies examining stock price drops related to news stories and studies defining the competitive landscape of Fortune 500 media, technology and insurance firms.

Education
Northwestern University, Evanston, IL
Master of Science, Integrated Marketing Communications December 2006

Coursework: Strategic Planning in an E-Commerce Environment, Database Marketing and Analysis, Marketing Management, Media Economics and Technology and Marketing Mix.

Independent Study: Video Games as Media: A research paper examining the role of video games in the marketing and media world.

Kellogg School of Business, Northwestern University Coursework: Media Strategy and Implementation.

DePauw University, Greencastle, IN
Bachelor of Arts May 1997
Major: English Literature Minors: Economics & Sociology
University of Westminster, London, England. Fall 1996

Certifications
See above


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