Director of Internet Marketing Resume

Title
Director of Internet Marketing

Primary Skills
To deliver increased ROI through effective leadership and management of inter...

Location
US-OR-Gresham

Posted
Oct-10-08

Experience

Director of Internet Marketing Strategies February 2007 - Present
GTS, Inc., Portland, Oregon
- Successfully planned, designed, and lead creation of Interactive Marketing department
- Lead team to successfully increase average client traffic by 159% and site conversions by 597% within six months
- Co-architect of ScoreMyWebsite (a unique industry specific optimization scoring tool), and co-lead product launch and marketing activities (going live online Oct '08)
- Negotiates contracts and manages relationships with vendors and traditional marketing agencies
- Provides leadership to web marketing and sales team of 4-6 people
- Ensures integrity and profitability of organic optimization, link development, and social media campaigns
- Manages execution and profitability of strategic Pay-Per-Click campaigns on Google and Yahoo!
- Creates campaign strategies based on web analysis and mixed (online/offline) marketing channel opportunities
- Leads appropriate implementation and use of analytic tools such as Google, Unica, Webtrends, ClickTracks, and others
- Manages multivariate testing and analytic campaigns to build sustainable profits through user-focused design
- Administers strategies for in-house print, video, and PR marketing activities
- Performs internal and external presentations, training, and campaign demonstrations
- Regularly speaks at search industry and GTS vertical conferences and events
- Writes monthly and bi-monthly Internet Marketing columns for numerous automotive and glass industry print publications


Executive Director of Search Marketing- (Selytics, Inc.), Portland, OR April 2004 - January 2007
Spun-off from Director of Search Marketing - Pop Art, Inc.
Search Marketing Focus:
- Rescued deteriorating relationships with key enterprise accounts within first three months
- Developed top search engine rankings, qualified site traffic, and targeted conversions for client accounts
- Performed organic Search Engine Optimization, link building, RSS development, and blog consulting
- Managed agency and client-side Pay-Per-Click campaigns on Google, Yahoo!, MSN, and secondary engines
- Built and managed successful e-mail Marketing campaigns and related monthly analytics
- Successfully utilized Web Analytic tools such as Webtrends, Click Tracks, HBX/Hitbox, and Omniture
- Performed regular business-to-business and business-to-consumer Web Marketing consultation Management Focus:
- Successfully built internal Search Engine Marketing department from scratch
- Increased average Online Marketing campaign revenue by 800% within two years
- Built sophisticated services and proof-concepts to substantiate successful 230% increase of agency's hourly rate
- Managed client relation responsibilities for the overall consistency of campaign deliverables
- Performed enterprise-level sales presentations and campaign demonstrations
- Regularly presented Interactive Marketing materials at industry conferences and marketing engagements
- Wrote search related articles and white papers, and participated in regular blog activity for exposure and PR
- Managed long-term strategic applications and forward-moving business development plans
- Controlled executive-level business and marketing goals, plans, and objectives


Vice President - Marketing and Internet Strategies June 1999 - April 2004
Premier Telecommunications, Inc., Clackamas, Oregon
- Successfully increased revenue by more than 2000% with effective Search Marketing techniques
- Regularly Negotiated contracts with vendors and business partners
- Designed ongoing Search Engine Marketing plan and projected budget for anticipated monthly sales volume
- Employed organic Search Engine Optimization tasks, link development campaigns, and content improvements
- Executed highly competitive Pay-Per-Click campaign on Google, Yahoo!, MSN, and secondary engines
- Regularly evaluated and used Web Analytic tools such as Webtrends, Click Tracks, HBX/Hitbox, and Omniture
- Built on and offline campaign strategies to cohesively align messaging across channels
- Continually monitored advertising success and employed appropriate adjustments on a daily basis
- Mapped, designed, and built multiple e-commerce websites for enhanced visibility on the web
- Designed various databases to track daily, weekly, and monthly sales, cost, and total ROI metrics


Board Positions

Co-founder and VP of Operations 2006 - Present
Search Engine Marketing Council of Portland (www.SEMpdx.org)

Online Marketing Advisory Board 2008 Term
Online Marketing Summit (www.OnlineMarketingSummit.com)

Vice Chair - Member Retention 2006 Term
American Marketing Association - Oregon Chapter

Youth Jamboree Coordinator 2006 - 2007 Term
East Side United (FC) - Youth to Adult Soccer Association


Recent Speaking Engagements

Working with Ad Agencies
International Search Engine Strategies (SES) Conference; New York, NY and Chicago, IL
International Search Engine Strategies (SES) Conference; Chicago, IL

Building Profits with Internet Marketing
NACE Auto and Collision Conference; Las Vegas, NV
Glass Build America Conference; Atlanta, GA
Independent Glass Association Conference; Las Vegas, NV
National Glass Association; Orlando, FL

Analytics - Beyond the Page View
PubCon Conference; Las Vegas, NV
Client Conference; Las Vegas, NV

Introduction to Search Engine Marketing
American Marketing Association - Oregon Chapter
NACE Auto and Collision Conference; Las Vegas, NV
Client Conference; Portland, OR

Applying Portfolio Theory to Online and Offline Marketing Investments
Internet Professionals Network; Portland, OR

Successes in Search Engine Marketing - A How to Guide
Excell - Executive Leadership Exchange; Portland, OR
National Glass Association; Tucson, AZ

Understanding Your Client's Business
International Search Engine Strategies (SES) Conference; Chicago, IL


Current Magazine Columns

Auto Glass Magazine
An NGA magazine - recently merged with Glass Magazine
- Monthly column

Glass Magazine
The online glass industry resource
- Bi-monthly column

AGRR Magazine
Online and print magazine devoted to the auto glass industry
- Bi-Monthly column

USGlass Magazine -
"The magazine of influence for glass industry leaders"
- Monthly column

Collision Repair Magazine - (to begin November '08)
Breakthrough business solutions for the collision industry
- Guest - possible monthly column


Personal Interests

Away from work I enjoy spending time with family and friends. My interests include an array of mov-ies and music, physical fitness, martial arts, and outdoor activities.

Certifications
See above


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