Resume of Creative Director/Manager

Title
Creative Director/Manager

Primary Skills
social networking, internet, marketing

Location
US-MD-Potomac (will consider relocating)

Posted
Feb-27-08


A well-rounded, creative thinker with natural sales ability, strong interpersonal skills and a track record of success.

Career History:
6/1994 -- 11/2007.
Manager / Creative Director.
The Zodiac Group.
Boca Raton and Miami, Florida.

Career Highlights:
Management and Business Development:
1. Created, developed the script and implemented the
“Gold Standard Guideline” of customer care strategy.
This personal initiative boosted customer loyalty, company
revenue and also became a winning viral marketing strategy.
2. Trained and managed gold standard vendor and supervised
the launch of telemarketing and customer satisfaction campaigns.
3. Supervised staff to execute their functions as related
to company professional standards and
philosophy. Trained staff individually and in groups.
4. Served as mentor to staff to facilitate
professional growth and increase employee effectiveness.
5. Company Spokesperson -- Increased awareness and company
visibility by reinforcing its philosophy, value, strength and authenticity.
6. Launched a web based “Give Back” initiative to benefit
Breast Cancer research and the Step Up Women's Network.
7. Discovered and cultivated new talent via web-based research.
8. Negotiated endorsements by talent for our exclusive brands.
9. Liaison between talent and upper management.
10. Brokered partnerships and with like-minded companies.
11. Created a strong web presence for content through syndication to other web sites.

Website Production:
Coordinated mail, internet, and telemarketing programs to
ensure direct marketing messages, themes and brand
awareness efforts were disseminated across the broad
spectrum of communication vehicles (including outgoing
internet messages, web content and blog) to produce optimum response.
1. Published content to website.
2. Assisted Webmaster in migration of website to new format.
3. Configured and updated web pages.
4. Quality control of web pages including
copy-editing, proofreading, ensuring consistent style, etc.
5. Structured, developed and wrote web content.
6. Created company tag lines.
7. Designed and launched web ad campaigns.

E-Mail Campaigns:
1. Coordinated outbound e-mail campaigns and grew e-mail list.
2. Assisted in developing and managing ad word campaigns such as Google AdWords.
3. Wrote and edited e-mail campaigns.
4. Developed and cultivated on line communities.
Education:
1979 - 1980 The University of Miami.
1980 - 1981 Florida Atlantic University.
Kappa Kappa Gamma

Certifications
See above


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