Marketing and Communications Specialist Resume

Title

Marketing and Communications Specialist

Primary Skills

Please see resume for skills

Location
US-PA-Yardley (will consider relocating)

Posted
Jan-25-10

RESUME DETAILS

SENIOR COMMUNICATIONS PROFESSIONAL

CORPORATIONS | TRADE ASSOCIATIONS | RESEARCH & CONSULTING ORGANIZATIONS

Marketing Communications / Client Relations / Writing / Business Development

Dynamic, knowledgeable communications professional with extensive experience in delivering expert advisory and marketing support services to executives from C-level on down within domestic/global organizations, including Fortune 1000 companies, Federal, State, Local and foreign government clients, non-profit and NGO organizations. Outstanding communications and marketing strategist, writer/editor and content developer, backed by first-rate research/analysis and program execution skills. Strong background in new business development, customer support, presentation delivery and conference development.

CORE COMPETENCIES
Marketing Communications Public Relations New Business Development Client Support
Writing Presentations Market Intelligence Conference Development New Media Strategies
Consulting Editing Microsoft Office Suite: Word, PowerPoint, Excel, Outlook

PROFESSIONAL ACCOMPLISHMENTS / AWARDS
* Award-winning, widely read blogger, leader in utilization of social media as part of new media communications strategy.

* Exceptional experience as conference panel organizer, speaker/panelist, moderator within several industry arenas, including media/telecom sectors, general business and media events.

* Solid experience leveraging research on industry trends into large consulting contracts ($250K+) from top international investment banking houses for IPO roadshows, analyst presentation backgrounders, client product marketing materials.

* Background includes serving clients in high-level domestic/ international organizations (United Nations, BT, Telecom Italia); experience with respected brand name corporations, news organizations (Gartner, Inc., Motorola, Financial Times).

KEY SPECIALTY AREAS
PUBLIC RELATIONS / MARKETING COMMUNICATIONS
Managed external communications for employer companies and clients, contributing to development of key messages, positioning. Planned and implemented campaigns via written news releases, collateral materials, disseminating planned messages through selected media, generating interest in company, subject matter experts. Exceptional writing skills, ability to positively relate to myriad individuals fostered success in efforts. Developed marketing communications materials, utilizing new media such as blogs to reach wider broadcast audiences. Won team "Webby" award for blogs covering communications, media and entertainments industries.

BUSINESS DEVELOPMENT / SALES
Generated millions in revenue, garnered award-winning results. Honored as "Top Money Analyst" for exceptional sales support and closure of key deals. Generated $250K consulting assignment from leading investment house by developing and leveraging industry trend reports to introduce services to client. Closed $250K in annual sales in 2008 despite slowing economy by supporting global sales teams, identifying opportunities, making sales calls on existing and prospective new clients. Developed targeted sales strategies for Gartner products for existing clients and new prospects. Led subject matter presentations and sales calls by telephone and face-to-face meetings.

RESEARCH / ANALYSIS
Developed, delivered high-level market research, analysis, helping to shape clients' product/market strategies. Gained reputation for preparing outstanding research/ project analysis reports critical to management's developing marketing, other business strategies. Recognized unique ability to accurately identify market trends through comprehensive research and analyses and to provide strategic actionable advice.

CUSTOMER SUPPORT/ CLIENT RELATIONS
Solid experience building excellent client relationships via extensive interaction; executed rapid turnaround of all inquiries. Client connections built between/among all levels of individuals regardless of seniority, in all venues (government, technology suppliers, investment companies, government and nonprofit agencies) and developed as great strength that permeated all work projects.

TEAM PARTICIPATION AND DEVELOPMENT
Recuited, motivated and mentored junior team members. Assessed new hires for Communications and Invest market research and analyst teams. Participated and led extensive cross-team research and marketing initiatives. Supported large on-going intra-team projects for research and consulting to enterprise, government and other domestic and global clients

WRITING / JOURNALISM
Finely honed writing/editing skills throughout career, consistently commended for clear, concise and impactful writing in many and diverse areas, including marketing collateral, internal newsletters, executive and editorial reports, magazine articles, profiles on industry subject areas, annual reports. Managed and coordinated bureau coverage for state & national political campaigns, including Democratic and Republican nominating conventions; supported and contributed to foreign newspaper bureau's reporting of national political, economic and other unique "American" issues: travel, tourism, space science, media & technology.

PROFESSIONAL EXPERIENCE

FREELANCE BLOGGER, SNL Financial -Kagan Media & Communications (virtual) 2009

Gartner, Inc., Stamford, CT 2004 - 2009
RESEARCH DIRECTOR, TECHNOLOGY / SERVICE PROVIDER RESEARCH
Researched/analyzed technology, markets, companies in global communications industry, with focus on communications technology industry, and for marketing and technology strategies for wide range of end-user vertical markets.

Gartner Dataquest, Stamford, CT 1997 - 2004
PRINCIPAL RESEARCH ANALYST
Conducted ongoing market research/analysis in global telecom, media, technology/service provider industries. Extensive experience in new business development and client support and interaction.

Northern Business Information / The McGraw-Hill Companies, Delran, NJ 1995 - 1997
SENIOR ANALYST / SENIOR EDITOR
Researched, wrote, edited analytical and news/feature reports, newsletters for various electronic research services.

Golin Harris / Technology Group, New York, NY 1993 - 1995
MEDIA / PUBLIC RELATIONS ASSOCIATE
Developed, executed, managed media/public relations campaigns for high tech, other industry clients for NYC agency.

PA Consulting Group / North America, Princeton, NJ 1990 - 1991
PUBLIC RELATIONS / MARKETING COMMUNICATIONS MANAGER
Managed external communications and community relations for global technology/management consulting firm serving varied industries, including healthcare/medical devices, infomation technology,, communications and financial services.

CONTRACT PROFESSIONAL, Princeton, NJ and Rome Italy 1988 - 1990
Freelance writer/editorial consultant for numerous organizations, including United Nations, McGraw-Hill Companies, ETS.

EDUCATION / PROFESSIONAL DEVELOPMENT

Masters of Public Affairs & Politics - Rutgers University (2010 ) presently enrolled
Bachelor of Arts - American Government with concentration in Public Administration, Minor Area of Study: Economics, Georgetown University, Washington, DC
Languages - Italian (advanced/fluent); French (intermediate proficiency); Spanish (basic proficiency)
Continuing Education Studies - Presentation, Media, Web Writing, Financial Analysis, Project Management

Certifications

See above

CONTACT DETAILS

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