Marketing Manager Resume

Marketing Manager

Primary Skills
Photoshop, Premiere, Encore, Audition, After Effects, Illustrator, Flash and Dreamweaver

US-NV-Henderson (will consider relocating)




A creative communicator with a consistent record of delivering powerful and effective digital content for marketing and educational purposes. Possessing a proven knack for communicating technical concepts and branding messages to audiences over a variety of mediums. Dedicated to excellence with a wide range of industry experience in digital media. Desiring to work within an exciting team driven creative environment.

Creative project management, digital content creation including audio and video production, photography, motion graphics, DVD authoring and packaging, streaming media, web design, interactive Flash multimedia, and 3D animation. Video projects include instructional and educational videos, infomercials, product promotions, corporate communication, and tradeshow media. Web development projects have
included corporate websites, non-profits, and e-commerce sites. Audio production includes weekly corporate communication programs, radio programs and audio for video projects.

Proficient in the following applications: Adobe Creative Suite including Photoshop, Premiere, Encore, Audition, After Effects, Illustrator, Flash and Dreamweaver, and 3DS Max and Sound Forge. Microsoft Office Suite including Word, Excel, Outlook and PowerPoint.

FACULTY MEMBER - Art Institute of Las Vegas
(Henderson, NV)
2010 present
Currently teaching electronics (AUD214) for Bachelor of Audio Production students. Course content includes concepts of electronics as they relate to audio production. Topics include Ohms Law, AC and DC circuits, basic troubleshooting for audio equipment, AC line voltage and filtered DC voltage, etc.
* Completed The Art of Teaching class for instructors during my second quarter at the Art Institute.

(Grover Beach, CA/St. George, UT/Henderson, NV)
2001 present
Founded and successfully running a small production and marketing company providing high impact and cost effective digital content to corporate clients ranging from small businesses to Fortune 500 companies. Services provided to our clients include web design, e-commerce development, multimedia, video production, Flash, audio production, CD and DVD authoring, direct response marketing, social media, ad design, copy writing and print collateral.
* Developed a database driven web portal site promoting American manufacturers and growers. The site includes a custom Content Management System for entering company and product information and images. This site has quickly become the most prominent site of its kind and has been featured by ABC News.
* Produced a media rich website for the Southern Utah International Film Festival helping this organization make a splash on the film festival scene in their first and second years of operation (2010/2011). (DOCUTAH)
* Produced a Flash-based software promotional piece for ProClarity Analytics Version 6. This interactive demo utilized innovative graphics, voiceover narration and stunt double software emulation to dramatically empower the sales force in selling the product to new clients. The company was bought two years later by Microsoft Corp.
* Created a long format promotional DVD consisting of 5 separate videos for playback in the waiting rooms of auto glass repair company Techna Glass to boost customer loyalty and tremendously accelerate the growth of their franchising effort. The franchise video is also being used successfully on the corporate website.

MARKETING MANAGER - Wilson Electronics
(St. George, UT)
Developed and executed all marketing programs for this growing manufacturer of cellular amplifiers and antennas. Managed the 4 person creative services department and external vendors involved in design, advertising and PR. Drove all marketing communications activities, brand strategy and advertising in trade journals and mainstream publications, as well as Internet advertising and website partnering efforts. Provided marketing support for new product launches, analyzed and formulated plans for effective packaging design, oversaw the graphic design and content of all product packaging and print collateral for sales and marketing, public relations, dealer and sales support, promotional mailings and tradeshow displays.
* Revamped the graphic design, branding and advertising strategy of the company to focus on dealers and end users through a consistent direct mail effort targeting prospective wireless dealers and ads in prominent technology magazines such as PC World. Secured highly discounted advertising rates in PC World magazine while discontinuing ads in trade journals yielding poor results.
* Successfully redesigned the Home page of the corporate website to complement print advertising campaigns and increase conversion of web traffic to the dealer locator page. Utilized Google Analytics to measure the success of this strategy.
* Designed and managed e-mail marketing campaigns to mailing lists of publications and targeted industry associations using wireless equipment.
* Supported the growing Latin American and Canadian sales effort with Spanish ads in Latin American publications and Spanish sales and marketing collateral. Coordinated the effort to translate packaging and documentation into French and English.

(San Luis Obispo, CA)
1997 2001
Provided marketing and instructional media content to the Corporate Marketing, Sales and Product Development organizations within this Fortune 500 software company that was later acquired by Symantec.

Managed media projects that included new hire orientation programs, web presentations, Flash animations, interactive CD-ROM press kits, weekly audio programs and videos for tradeshows, product promotion, in-flight infomercials, live corporate broadcasts, customer testimonials, and executive communications to employees and shareholders.
* Developed new corporate production standards for audio and video production, specifying new equipment purchases and their use.
* Managed the Media Services intern specialists providing video and audio production and copy writing services.
* Provided encoding of video for web distribution and live Internet broadcast as well as managing duplication services.
* Oversaw the creation of an in-house audio recording studio and provided technical assistance for the weekly corporate audio program (Radio Free VERITAS).

(San Luis Obispo, CA)
1994 1997
Initially started with this data storage company as an Applications Engineer documenting the core C++ software base used by a number of internal product development groups. Prepared and presented essential information to development groups within the company. Promoted to the position of Multimedia Developer with responsibilities including the production and management of interactive multimedia for product marketing, training, and tutorial purposes. Content produced was included on product CD-ROMs for Backup Exec for Windows 95, Direct Tape Access for Windows, and other data backup products.
* Developed HTML-based online help system for Backup Exec Small Business Server Suite for Windows NT. Wrote the content for the Users Guide by using the product and working with the software development team.
* Produced the first animated videos to be included for promotional and instructional use as a key component of a released product in the companys history.
* Delivered multimedia and audio content to the R&D department for a number of other product releases.

PRODUCT MANAGER - Ziatech Corporation
(San Luis Obispo, CA)
1988 1994
Promoted to the position of Product Manager after three years as an Applications Engineer supporting customers and the sales and marketing organizations with technical support, customer visits, technical writing and creative input. As PM, managed the product life cycle of one third of the companys industrial computer product line including enclosures, displays and I/O cards. Performed product conceptualization, marketing and financial analysis. Managed the development of product demos, created Engineering Reference Specifications, project scheduling, and copywriting for press releases and marketing collateral.
* Developed and managed a 3-day Systems Engineering Course for Ziatech customers. This course covered hardware and software aspects of designing STD 32 products into embedded control applications.
* Produced promotional videos for the new Ziatech product lines.
* Visited high profile customers in the U.S. and abroad during a crucial growth phase of the company.
* Provided product support to the sales and engineering organizations within the company.

BACHELOR OF SCIENCE in Electronic Engineering
(California Polytechnic State University, San Luis Obispo)

Attained the rank of Eagle Scout in Boy Scouts of America.

See above


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