Director of Marketing, Technology Resume

Title
Director of Marketing, Technology

Primary Skills
Focus: Software and Hardware Technology / Area: Silicon Valley

Location
US-CA-Los Altos

Posted
Apr-10-09


MARKETING PROFESSIONAL
Focus: Software and Hardware Technology / Area: Silicon Valley
Accomplished and multifaceted marketing professional with exceptional experience in technology marketing and business development for software and hardware product lines. Experienced in executing in-depth marketing strategy, both inbound and outbound. Adept in providing technical marketing, sales, business, and management skills while comprehensively supporting the needs of a growing organization. A proven team player with demonstrated strengths in leadership and management. Experience implementing marketing and business strategy for start-ups. Track record building and optimizing marketing organizations and managing outsourced activity to drive optimal marketing ROI.

Core Competencies
Product and Corporate Marketing - Networking and Virtualization Expertise - Demand and Lead Generation - Product and Corporate Branding, Awareness and Communications - Strategic Business and Marketing Planning - Product Management - Product Price Modeling - New Business Development and Strategy - Web-based Marketing and development (SEO/SEM) - Channel Development and Management - Public Relations Management/Strategy - Profit and Performance Improvement - Team Leadership and Motivation - Collaboration/Teamwork - Public Speaking and Presentations
Professional Background

Silicon Image, Inc. - Sunnyvale, CA
Marketing Director: 2008- Present
Direction of marketing and communications for Silicon Image, Inc. Optimize marketing asset portfolio including websites, collateral, video and audio. Drive worldwide marketing effort for the launch of LiquidHD.(www.liquidhd.com) a networking application for consumer electronic devices. Website direction and events management.
Major Contributions:
Manage the build out of new demand and lead generation strategy and web-based infrastructure of marketing campaigns for Silicon Image. (www.siliconimage.com)
Develop branding, positioning and messaging for LiquidHD software and hardware products.
Manage and optimize marketing budget of $2.4 million.
Spearhead new process development to streamline marketing activities and integrate them into corporate and product strategy.

Teradici Corporation -Los Altos, CA & Vancouver, BC
Vice President, Marketing and Business Development: 2005- 2008
Drove worldwide product and marketing efforts for innovative video and I/O compression technology which enables high definition video over IP networks called PC-over-IP. Spearheaded the development and implementation of corporate marketing strategy while leading business development activities in partnerships with Citrix, VMware, NVIDIA, AMD and others. Built an experienced team of business development and marketing professionals. Directed extensive enterprise outreach to influential IT managers.
Major Contributions:
Developed corporate and product branding, positioning and messaging for start-up company specializing in desktop virtualization software and hardware.
Effectively led all-inclusive marketing effort including public relations, web marketing (www.teradici.com) product marketing, events and marketing communications.
Led sales effort from 2005 to 2007 resulting in design wins at IBM, Dell and other server and virtualization companies.
Directed business development activities. Leveraged ecosystem relationships to drive awareness and implementation of Teradici technology.
Designed and implemented vertical market awareness and lead generation strategy targeted at key Fortune 500 accounts in financial, government, CAD/CAM, and automotive segments.
Directed high profile launch of the company and its breakthrough PC-over-IP processor and achieved wide spread press coverage including the Wall St. Journal and N.Y. Times.
Served as corporate and product spokesperson.
Championed and orchestrated reference design platform strategy, which enabled Tier 1 OEM design wins and allowed customers accelerated time-to-market.

Wyse Technology -San Jose, CA
Senior Director, Product Marketing: 2003-2005
Performed worldwide management of client devices SBU for the market leader in thin client technology and hands-on responsibility for a $200M line of business. Directed the software line of business including four embedded operating systems and client management software. Managed key partnership activities with Microsoft, Citrix, AMD and others.
Major Contributions:
Designed and developed product marketing strategy, incorporating five product lines from client management software to thin client computers.
Launched nine new thin client and software products within six months timeframe while driving market and product development for the world's largest business line of thin client computers.
Initiated the effort to create a new standard for thin client computing with innovative, award-winning industrial designs and unique software feature sets.
Managed and developed a team of product and marketing managers.
Earned U.S. Design Patent for industrial design of a thin client product line.

Transmeta Corporation -Santa Clara, CA
Senior Director of Worldwide Marketing: 2000-2003
Executed worldwide product marketing and management of low power microprocessors and Linux software. Spearheaded corporate marketing and communications. Oversaw corporate re-imaging and branding effort, which included restoration of corporate brand, product brands, as well as company image and communication vehicles including www.transmeta.com.
Major Contributions:
Effectively led all-inclusive marketing organization including product management, branding, public relations, investor relations, product marketing, marketing communications and events.
Designed comprehensive demand/lead generation programs.
Directed OEM marketing programs for key Transmeta partners such as HP/Compaq, Sony, Fujitsu, NEC and Toshiba and effectively drove market segment strategy and reference designs for Thin Client Computers, Smart Displays, Tablet PCs and notebook PCs.
Created and established numerous international marketing programs and events, including press events in China, Japan and Europe. Developed corporate retail and enterprise marketing programs, press events and promotion programs for wireless and mobile computing. Directed worldwide launch event for the Efficeon processor.

NEC -Santa Clara, CA
Vice President, Marketing and Product Management: 1998-2000
Coordinated all marketing activities for North American division of NEC Computers including the product lines of Versa notebooks, PowerMate desktops, Express Servers, and MobilePro Windows CE-based handheld PCs. Directed business development, including cooperative channel marketing, web-based partnerships, integrated joint marketing, and 3rd party partnership with ISVs and IHVs.
Major Contribution:
Launched 20 products over two year timeframe including laptop PCs, desktop PCs, handheld devices and servers in North American market.
Drove vertical market initiatives targeted at the hospitality and medical markets.
Developed business, marketing and product strategy for the MobilePro line of Windows CE handheld devices. Grew the business to by 10x yearly revenue with customer success at large pharmaceutical companies.
Built and managed a marketing and product management team of 20 professionals.

Earlier Career
Director of Product Marketing * NEC Technologies, Inc. - Santa Clara, CA.
Director of Product Marketing * Epson America, Inc. -Torrance, CA.
Director of Marketing * VTech Computers, Inc. -Beaverton, OR.
Product Marketing Engineer * Intel Corporation -Hillsboro, OR.
Account Manager * NCR Corporation -San Jose, CA.
Product Manager/Customer Service Manager * National Semiconductor Corp. -Santa Clara, CA.


Education
Santa Clara University -Santa Clara, CA
Master of Business Administration, Emphasis in Marketing
Leavey Graduate School of Business (Awarded MBA Assistantship Scholarship)
Bachelor of Science in Commerce

Certifications
See above


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