Email Marketing Specialist Resume


Title
Email Marketing Specialist


Primary Skills
Email marketing, e-commerce , web/graphic design, customer service


Location
US-CT-Wethersfield (will consider relocating)

Posted
May-03-11

RESUME DETAILS

Profile
B.A. in Corporate Communications seeking to provide marketing expertise to a fun loving, forward thinking company. 2 years experience in email marketing,1.5 years e-commerce experience and 2.5 years in web/graphic design, backed by 3.5 years in customer service.
Related Experience
E-mail Marketing, Specialty Pool Products, East Windsor, CT - 9/10- Present
Responsible for all facets of email marketing program. Developing email newsletters at a frequency of 3 times weekly. Bringing SPP up to speed on current email standards and best practices. Maintaining a list of roughly 200,000 members and 7 segments. Writing rules for segmentation and testing using What Counts. Improving current processes dramatically reducing hours spent and increasing ROI. Cleaning lists and improving deliverability. Interpreting analytics from What Counts and Adobe Omniture.
E-commerce Manager, Blue Heron Fine Wines, Glastonbury, CT - 9/09- 8/10
Facilitating all customer communication relating to e-commerce. Designing, writing, and administering email campaigns using Mail Chimp. Performing A/B testing on content and subject lines. Driving traffic into the store through email marketing. Interpreting google analytics and reviewing e-commerce metrics with store owner.
Web Developer/Graphic Designer, All Pro Media; Burlington, NC - 2004-2005
Developed graphics for Healthtex email marketing campaign. Html Web Developer.
Freelance graphic design and web development 2000 - present* Staying up to date on current standards and trends by taking freelance work whenever possible. Educating others on current email marketing standards & best practices.
Computer Skills
Adobe Cs5, Html, CSS, Adobe Omniture, What Counts, Mail Chimp, Wordpress, sql databases, shopping cart software, MS Office Can learn new software very quickly.
Other Experience
Concierge, Apple Inc.; Farmington, CT - 11/07 - 9/09
Provided training and support on in store procedure and Apple hardware and software.
Product Trainer, Actionlink; Regional, CT - 2005-2007
Responsible for educating consumers and retail employees on top technology brands.
Education
Elon University, Elon, NC USA - B.A. Communications 2004, cum laude, study abroad: Italy.*Wethersfield High School, Wethersfield,CT - Diploma 2000, excellence in graphic design.
*Interests
*Music, guitars, singing & songwriting, food, wine, running.*


Certifications
See above

CONTACT DETAILS

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