SEM Manager, Web Product Development Resume

Title
SEM Manager, Web Product Development

Primary Skills
SEM/PPC Pro, Local B2C Marketing, Google/MSN Cert.

Location
US-NY-New York City (& Las Vegas) (will consider relocating)

Posted
Jun-11-09

LiveDeal Inc (Formerly YP.Com) Las Vegas, NV
February 2008-June 2009

Search Marketing Campaign Manager

• Responsible for SEM Fulfillment for a diverse customer base across all major search engines. Increased margins on pre-paid PPC Products while delivering relevant traffic

• Grew SEM Product Delivery from 20 customers to 1,000. Solely responsible for customer fulfillment during a 10 month period of explosive growth.

• During this period, develop processes & feedback loops, also phased vendors in & out as program grew.

• Interviewed, trained and managed employees, including associates, peers and upper management.

• Reviewed, developed, and integrated multiple software systems, including SharePoint, Omniture SearchCenter, SalesForce, and Marin.

• Responsible for in-house search marketing efforts, including the management of monthly budgets in excess of $200k

• Managed the development of redesigning our business directory, including a complete restructure of all content.

Product Development & Marketing Coordinator Mesa, AZ
February 2006-February 2008

• Research and develop strategies and features, search engine & social network marketing, discover new means to generate website revenue & value

• Combine insight & research to produce high-level reports & presentations for executive staff

• Find & maintain website partnerships to increase value as well as monitor & report all website traffic

• Coordinate all mailing campaigns with print and mail houses

• Manage all national and regional advertisers, as well as our template website customers, including customer service, billing, tracking leads, and reporting traffic statistics

Prior Positions Held with this Organization:

• Proofreader • Templated Website Design • Billing Analyst • Outbound Team Lead
February 2003-February 2006


Northeastern University Office of Public Relations Boston, MA
January 2001-June 2001

Media Relations Assistant
• During President Clinton's “Farewell Tour,” worked directly in connection with Secret Service to assist, escort, and monitor media as well as manage a team of 20 student volunteers

• Directed all media efforts for annual “Reggie Lewis Celebrity Basketball Challenge and Concert” including
coordinating photo opportunities between media and celebrities, host media during event, and manage an eight
person volunteer team

• Attract media attention for events at the University, including developing press releases

• Write Calendar Releases to all regional media outlets and Hometown Releases for all students involved

• Track and present Northeastern citations through all media outlets, nationwide, distributed to The President's
Office & other top level administrators

• Organize press passes during university events, escort press during extended student demonstrations, as well as during a brief health-related incident

Further Experience Available

Certifications
Google (GAP) Management & Sales Traces, Authorized Reseller
MSN adExcellence
SEMPO Member


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