Business Analyst Resume

Title
Business Analyst

Primary Skills
SQL, Direct Marketing Campaign Managment, Business Analyst, Database Administrator, Database Marketing Consultant

Location
US-CO-Centennial

Posted
Jan-28-09

CAREER SUMMARY

Innovative and knowledgeable professional in all facets of database management, database mining and analysis. Experienced in CRM marketing objectives for customer acquisition, retention, cross-selling and profitability through identifying, designing and implementing advanced analytic projects. Proven management of entire database project cycle from implementation and management to post-campaign analysis and reporting. Successful track record in producing and managing a variety of calling strategies and mail campaigns. Results-oriented problem solver with strong communication, interpersonal and leadership skills. Strong work ethic with performance-driven credentials to effectively manage people and processes that add value and contribute to bottom line results. Key skills include:
- Database Mining and Analysis
- Banking Industry
- Direct Marketing
- Database Marketing
- Reporting
- Customer Relationship Management (CRM)
- SQL
- Database Projects
- Analytical Tools
- Campaign Analysis

PROFESSIONAL EXPERIENCE

Western Union, Englewood, CO 2006 - 2008
Global electronic payment processor operating in over 100 countries.
Business Analyst

Center of Excellence global direct marketing campaigns and pre and post campaign analysis.
* Consulted with Customer Relationship Management (CRM) on campaign strategies, data mining and selection criteria.
* Managed and produced over 170 annual mail, email and SMS text messaging campaigns to over 34M customers.
* Standardized SQL code sets for CRM marketing efforts.
* Developed process that reduced campaign turn-around time from 12 hours to less than 4 hours.
* Developed Incremental Lift and ROI Analysis template for post-campaign analysis.
* Maintained acceptable Control Group sizes for accurate campaign tracking results.
* Presented pre and post campaign metrics to CRM teams.
* Consulted with SAS modeling teams for customer profiling projects.

Arvest Bank Group, Lowell, AR 1993 - 2006
Regional financial institution operating in 16 locally managed markets with over 200 branches.

Database Administrator 2003 - 2006
Provided strategic support to CEO, senior management, finance staff and team members.
* Developed and executed complex queries for segmenting, customer and product analysis, customer profiling, profitability, cross-sell, and up-sell opportunities.
* Implemented, managed and built monthly marketing database.
* Performed extensive database mining, data analysis, mapping, database layout, data validation, upgrading, manipulating, and moving of data across multiple platforms in multiple file formats for use in business intelligence systems, campaigns, and analytic reporting.
* Consulted with all levels of management on tactical marketing projects, reports, lists and ad-hoc requests.
* Implemented multiple CRM data software applications and collaborated with IT to ensure high level of data integrity from 25 data sources.

Database Marketing Consultant 1998 - 2003
Implemented and managed daily Web-based calling software that created daily emails to over 1,100 associates for customer cross-sell opportunities. Resulted in over 11,700 sales and additional new account referrals from 71,000 customers in first year.
* Assisted in designing and deployment of software to branch personnel.
* Provided education and training on Web-based software and user support.
* Developed criteria to identify opportunities and developed effective calling and marketing programs to increase customer relationships, increase revenue, and maximize retention.

Database Marketing Specialist 1993 - 1998
Provided tactical marketing initiatives through profiling, segmenting and campaign analysis.
* Managed consecutive targeted campaigns for 15 banks/200 branch bank group.
* Created list selection criteria for targeted mailing campaigns.
* Supervised mailing promotions with vendor on letter creation, cost estimates, proofing and mail production.
* Prepared monthly trend analysis and cross-sell reports documenting customer behavior to support branch marketing activities.

EDUCATION AND TRAINING

The American Institute of Banking:
* Principals of Banking
* General Accounting
* Marketing Financial Services

Advanced Financial Database Marketing School, Northwestern University, Evanston, IL

The Direct Marketing Association, Database Marketing for Consumer Marketers Seminar

Database Marketing Conferences: Harland Connections

Customer Insight Corporation Database Marketing Conferences

TECHNICAL SKILLS

Software: Toad, SAS Enterprise Guide, MySQL, Crystal Reports, Claritas Mapping, Compass, Showcase Strategy, Harland Touche Analyzer, Nuedge Analytix,
Microsoft Excel, Word, Access and PowerPoint

Languages: SQL, Visual Basic

Operating Systems: Oracle, IBM AS/400

Certifications
See above


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