Strategic Marketing or Consultant Resume

Title

Strategic Marketing or Consultant

Primary Skills

experience across manufacturing, financial, media and technology sectors

Location
US-NJ-Fort Lee (will consider relocating)

Posted
May-07-12

RESUME DETAILS

SUMMARY OF PROFILE:___________________________________________________________
NYU Stern School of Business graduate specialized in marketing, strategy, and media based technology with experience across manufacturing, financial, media and technology sectors. Experience includes digital media, product management during the early and build out stages of product life cycle, business plan creation, strategic planning, sales development and marcom. Areas of expertise include:
* Product management * Cross-functional management experience
* Planning integrated marketing plans * Strong CRM skills
* Sales development * Budget planning & modeling
* Business plan creation & implementation * Excellent verbal and written skills

EXPERIENCE:_______________________________________________________________________
PRESSTEK, INC: Greenwich, CT Marketing Operations Manager 2011-2012
* Partnered with the CFO and CMO to drive the Strategic Planning Process of this disruptive digital technology graphic arts company.
* Created plan to reprioritize financial and field sales support which accelerated market penetration of advanced technology, higher profit products. Resulted in a mid seven figure in sales run rate.
* Introduced new algorithm for sales directors, which produced a finite -hands on- analysis.
* Led a more rigorous financial and operational analysis of potential future partners for Presstek.

NANO SURFACES, INC: Boston, MA Consultant 2009-2010
* Retained by a private equity group that desired to leverage their initial investment with a series B venture capital placement by demonstrating the business opportunities for their newly emerging disruptive technologies in the coatings markets.
* Determined that highly attractive opportunities existed in the naval and medical device markets and created a credible business plan with supporting documentation for a $100MM revenue opportunity for venture capital discussions which led to follow on investment.
GLOBAL MEDIA EXCHANGE: New York, NY Consultant 2009
* Engaged to explore alternative revenue streams to replace the original objective of this new firm that created a software based virtual exchange for trading excess television and cable Ad spots, the key driver was to create a new revenue stream for advertising agencies.
* Identified new opportunity using GMX`s software platform for continually reprogrammable electronic advertising displays in key high traffic venues such as airports and retail outlets. This opportunity was not pursued due to the current difficulty in raising early stage venture capital funds during the financial crisis.
BLACK WATCH PARTNERS: Rye, NY Associate 2008
* Focused the firm on defining and executing the growth objectives of clients that lacked these skill sets and thereby created a new, more sustainable revenue stream for Black Watch Partners.
* Repositioned Black Watch Partners from a transaction fee based model to a strategic advising retainer partnership with small and medium sized clients.
* One year voluntary leave of absence from NYU Stern to support my two brothers at their boutique investment banking firm; returned in the following January and graduated May 2009.
CBS DIGITAL MEDIA GROUP: New York, NY Finance and Business Development - Paid Intern Summer 2007
* Created a working partnership with CBS stations and affiliates in major DMA`s to define the emerging opportunities for the rapidly growing business unit.
* Developed an aggressive business plan with supporting financial model that integrated strategy and performance objectives to ensure CBS`s continuing digital market creation and penetration.
KODAK GRAPHIC COMMUNICATIONS GROUP: Norwalk, CT Development Manager, Global Packaging Market Segment 2005-2006
* Drove new TOK and Kodak flexo plate program that utilized innovative Japanese technology to drive Kodak`s entry into the packaging market. This program was so successful that Kodak acquired TOK and has become a major international force in packaging.
* Created a set-solution for each sub-segment by packaging size and regional area in this $200 million business, and researched OEM`s partnerships to leverage Kodak`s unified workflow.
* Developed bundled `financial packages` across Kodak`s workflow, film, equipment, chemistry, flexographic plates and hardware to maximize competitive advantage.
KODAK GRAPHIC COMMUNICATIONS GROUP: Norwalk, CT Monitor & Remote Proofing Product Manager - Matchprint Virtual Proofing System 2003-2005
* Created a new rapidly growing market built from a network of advertising agencies and printers based on this disruptive new technology for the graphic arts market, which completely changed the long time and costs of moving from creative content to printed results, and generated sales of $6 million per year for this new product and related associated products and services. Users either had seat licenses or a subscription to a Kodak hosted ASP.
* Travelled throughout the Kodak sales force to build confidence and familiarize key personnel that were able to comprehend and sell the move from analog to digital.
* Managed customer demonstrations and installations for all major trade shows and conferences.
* Coordinated field based marketing activities, sales support, and maintained competitive analysis.
EDUCATION:________________________________________________________________________
NEW YORK UNIVERSITY LEONARD N. STERN SCHOOL OF BUSINESS New York, NY Master of Business Administration May 2009 Focus: Strategy, Marketing, and the Entertainment, Media, & Technology (EMT) Program
* Officer: VP of Media, Marketing, and Technology for Emerging Markets Association
* Member: Marketing Association, Finance Association, Management Consulting Association, Technology and New Media Group, and Media, Entertainment & Sports Association
COLGATE UNIVERSITY Hamilton, NY Bachelor of Arts, Double Major: English and Philosophy May 2003
* Varsity Football: three-year starting center, 1999 and 2002 Patriot League Champions

Certifications

See above

CONTACT DETAILS

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