Job Details: Director, Search Engine Marketing & Optimization (SEO / SEM)
| Job Title: | Director, Search Engine Marketing & Optimization (SEO / SEM) |
| Company: | Persel Gardner |
| Position Type: | Permanent |
| Pay Rate: | Commensurate with Experience |
| Skills: | SEO,SEM,AdWords,Yahoo! Search,AdCenter,Wordtracker,WebPosition,Omniture,Google Analytics,HBX,Hitbox |
| Date Posted: | Sep-27-08 |
Overview
Exceptional opportunity to establish & execute Online Marketing Strategy, including SEM Campaign Management, SEO Continuous Optimization, Strategy Oversight & Management, Budgeting and Planning.
Person be the subject matter expert on all online search and establish a vision for search marketing, and champion that throughout the organization.
Requested Experience
Bachelors Degree; 5-7 years of B2C online marketing experience including SEM and SEO; Experience in managing campaigns in Google AdWords, Yahoo! Search Marketing, MSN AdCenter and other SEM engines; Comprehensive understanding of keyword research tools and techniques including Wordtracker, WebPosition Pro; Familiarity with web site reporting packages such as Omniture, Google Analytics, HBX Analytics; Strong analytical skills, i.e., the ability to analyze results to determine key findings
• A general understanding how to structure websites information architecture, branding goals, accessibility standards, etc.
Desired Experience: Experience with 3rd party bid management tools; Experience with executing A/B or Multi variant testing.
Attributes: Strong leadership and interpersonal skills; Excellent verbal, and written communication & presentation skills; Demonstrated negotiation skills; Strong analytical skills, with a demonstrated ability to leverage data to drive strategy and decision making; Demonstrated track record of creative problem solving; Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities; Ability to work independently and synthesize large amounts of data while meeting deadlines; Self-starter approach, with ability to consistently meet and exceed objectives and take on more responsibility as time permits
| Location: [rss] | US-DC-Washington |
| Telecommute: | No (Onsite Position) |
| Contact Name: | Ken Persel |
| Contact Phone: | 202.466.0550 |
| Contact Email: | kenpersel@perselgardner.com |
| URL: | http://www.perselgardner.com |
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Contact Comments:
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| Please email kenpersel@perselgardner.com | |
Principals only. Recruiters, please do not contact this job poster.
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